Feeds

Amazon expands Appstore reach, gives devs more user data

Alternative Android store now in nearly 200 countries

Maximizing your infrastructure through virtualization

Looking to woo more app publishers to its Android Appstore and away from Google Play, Amazon has announced new tools that allow developers to track user engagement with their apps.

The new Engagement Reports announced on Friday provide a variety of metrics, including daily and monthly average revenue per device, average revenue per paid user for in-app purchases, user retention rates, number of active devices and sessions, and daily app installs and uninstalls.

Each report can be filtered by marketplace, and the data can either be viewed as a chart or downloaded in CSV format for use in other tools. The engagement data is updated every 12 hours.

There is no new API associated with the reports, and developers don't need to modify their apps in any way. Amazon is making the reports available automatically at no charge for all apps published after October 25, 2012, via the "Reporting" tab of its Mobile App Distribution Portal.

Apps that were published before that date and haven't been updated since will need to be republished before Amazon can start collecting engagement data on them.

In addition to the new reports, Amazon on Thursday announced that developers can now use its Appstore to distribute apps to nearly 200 countries worldwide, using online and mobile stores based in the US, Canada, Germany, France, Spain, and Italy.

Screenshot of Amazon Appstore Engagement Report

Android developers can plot their world domination with the Amazon Appstore's new Engagement Reports

Beginning on Thursday, apps published through the Appstore are available in every region by default, but developers can also limit availability by listing the countries where they want their apps to be sold. Publishers can set their own pricing for each marketplace or have Amazon calculate it automatically, and sales reports will now be broken down by country.

Of course, none of this would be much use if developers didn't have customers in all of these markets to sell their apps to. Also on Thursday, Amazon said that it is making its custom Android-based Kindle Fire HD fondleslabs available in more than 170 countries and territories – with the Amazon Appstore preinstalled, naturally. Customers can preorder either the 7-inch or 8.9-inch model now, and the devices will ship on June 13. ®

Reducing security risks from open source software

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.