Feeds

Yahoo! Oz! PAYS! Punters! Pittance! To! Search!

Toolbar tie-up with supermarket yields 50 cents a month

Intelligent flash storage arrays

Yahoo!'s Australian outpost, a joint venture with the Seven Television Network dubbed Yahoo!7, has teamed with a local supermarket chain in a scheme that pays punters to use its search engine.

The supermarket outfit is Coles, which has for years operated a loyalty scheme called Fly Buys that was doing Big Data before anyone had thought of the term.

Fly Buys now offers a browser toolbar that, once installed in Internet Explorer, Chrome or Firefox, offers a search field that fires queries off to Yahoo!7 and awards loyalty points by way of reward. Punters are offered half a point per search, with an award limit of 100 points a month.

Members of Fly Buys can cash in their points at the point of sale at some stores, with 2,000 points translating into $AUD10.

So let's do the maths. It takes 200 searches to earn 100 points, and therefore 4,000 searches to earn $10. That means each search is worth a massive $0.0025 and punters stand to earn fifty whole cents a month if they download the toolbar, perform 200 searches and agree to pipe data about their search activity directly to Fly Buys.

As an indication of what that translates into in terms of purchasing power, a16GB WiFi-only iPad Mini - a Reg-relevant item available wherever our readers roam - costs $369 in Australia. Or 184.5 738 months – sixty-odd years worth of searching.

We've no idea how money flows between Yahoo!7 and FlyBuys, but it seems safe to assume neither party is acting out of kindness alone. Yahoo!7 can certainly use the traffic: the site is Australia's sixth most popular, trailing Google, Facebook, YouTube, Microsoft and local MSN presence Mi9. In search, Yahoo!7 is second, by the length of the straight, to Google. ®

The author holds shares in Coles' parent company.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.