Feeds

Japan uses big data to map cultural climate change

Cool Japannica learns where Manga and Anime are hot

5 things you didn’t know about cloud backup

Big data boffins at Tokyo University have found a novel way to help Japan’s faltering economy: by producing an interactive trending map for manga, gaming and other content producers to see where in Asia their products are most popular.

The Asia Trend Map was developed by Tokyo University associate professor Matsuo Yutaka with the Ministry of Economy, Trade and Industry (METI), collects and crunches data on how many times an anime, manga or game title is mentioned on the web to assess its popularity.

Information sources include tweets and Wikipedia updates.

Beneath the map, there’s a breakdown of what’s trending in each Asian country covered, and clicking through will bring up more detailed info on the potential size of the manga, anime and game markets for that country, plus a popularity forecast for the top titles there.

Users can also search by title, which will bring up a smaller weather forecast style map of Asia to show its current rating in each country alongside its predicted popularity.

For example, at the moment, hit TV cartoon show Doraemon is sunny (aka “rising fast”) in Japan, Indonesia, Thailand and India, but cloudy ("no change") in Russia, Vietnam, Korea and Bangladesh, and raining (“falling”) in Malaysia, Taiwan, Philippines and China.

Doraemon interactive trending map big data

It’s thought the map could therefore help content producers in Japan target their export strategies more intelligently, while also reducing the need for them to invest in costly market intelligence campaigns.

The map is all part of “Cool Japan”, a government initiative a bit like Blair’s Cool Britannia project, but without the play-on-words, designed to market what the land of the rising sun still does better than anywhere else - quirky cartoons, video games and animated TV.

Unlike its erstwhile Brit equivalent, however, this is more than a mere coat-tail jumping PR act – the Japanese government has ploughed ¥50 billion into a public private fund dedicated to the project, according to Naver Matome (via RocketNews24). ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?