Feeds

Yahoo! May! Buy! Tumblr! For! One! BEELLION! Bucks!

Hipster favourite could make Yahoo! cool again

Secure remote control for conventional and virtual desktops

Yahoo! has reportedly opened its chequebook, pencilled in nine zeroes with a one in front, and waved it around in the general direction of blogging site Tumblr.

Adweek says Yahoo! is willing to write the billion-dollar cheque because Tumblr is so cool it will excite advertisers.

The Wall Street Journal quotes Yahoo! officials as saying they're worried the venerable portal's audience is getting a bit grey. Tumblr's mobile-friendly, image-centric style is what all the cool kids are using these days, so buying it could give Yahoo! a way to make itself more relevant to the young.

Yahoo! has form acquiring user-generated content outfits: in 1999 it bought into dotcom boom valuation madness and shelled out $3.6bn for Geocities only to close it a decade later when, according to Wikipedia, it had 38 million pages.

Tumblr says it has over 100 million members, which makes it a steal at just a billion dollars, while also showing (as if we needed a reminder) just how nutty things were back in the late '90s and early noughties. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.