Feeds

EMC hits flash leader Fusion-io where it hurts: Low-cost server cards

Cheapie PCIe flash cards? That's OUR thing

Remote control for virtualized desktops

Storage, virtualisation, info and cloud giant EMC is set to widen its attack on server flash card leader Fusion-io by releasing a low-cost flash card for hyper-scale data centres.

Server flash card cache coherency is also set to appear for Oracle RAC environments, according to Stifel Nicolas analyst Aaron Rakers, who was at EMC World last week in 'Vegas.

Fusion-io introduced its ioScale PCIe server flash cards in January as cost-reduced cards that provide simplicity, reliability, performance and affordability for hyper-scale data centres where the unit of service is the server. The operators don't repair failed components of servers in situ, they just switch a failed server off and operate around it.

The ioScale cards have a single controller and use bog-standard MLC flash with capacities ranging from 410GB to 3.2TB with cost/GB at $3.89/GB for the 3.2TB product which sells in 1,090-unit quantities and up with a volume discount structure.

Rakers expects an EMC XtremSF variant to compete with the ioScale product line. The analyst reminds us that EMC's current XtremSF line has a price guarantee against Fusion-io's ioDrive2 products, so we might expect a similar guarantee as EMC tries to build up a supply footprint in the market.

The ioScale-type XtremSF products - NOtSoXTrem? - would have high capacities and lower endurance than the current XtremSF cards.

We also expect EMC to refresh its VNX line of mid-range arrays in the second half of this year.

Unless Fusion-io maintains its technological lead over EMC then we might see EMC catching up, although Hopkinton has no form whatsoever as a hyperscale data centre server flash card supplier and Fusion developed ioScale technology in conjunction with its largest customers and their needs, it says.

We might expect EMC to sell its ioScale-class product into those of its own accounts that are moving towards using hundreds and thousands of commodity servers, rather than non-EMC Fusion-io hyperscale server accounts like Apple and Facebook.

If Dell, HP, Intel and IBM have any sense they'll be sticking their own server flash cards, OEM'd from Fusion-io, Intel, LSI, Micron, Seagate/Virident or someone else maybe, into their server boxes and capturing the revenue that would otherwise go to a third-party supplier. Like Fusion-io, EMC will need to offer something more than basic hardware and that will almost certainly involved clever software.

Lastly, perhaps Cisco has its eyes on the hyperscale server business and might use an EMC flashcard instead of one from Micron or LSI or Seagate/Virident, if Seagate/Virident wants to play in this market. ®

Beginner's guide to SSL certificates

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.