Feeds

YouTube Trends Map pokes tacky underbelly of American psyche

'What do women want?' Not what men do, apparently

Designing a Defense for Mobile Applications

YouTube has unveiled a new way to place your finger on the pulse of American culture – even though the beat it detects may accompany a tune you might not want to hear.

"Are teens in the South watching the same videos as middle-aged folks in New England?" writes YouTube Trends Manager Kevin Allocca in a Tuesday post on the company's Trends blog. "Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today's most popular videos in major markets across the U.S."

The Trends Map page provides – you guessed it – a map (US-only, for now) – that displays tiny thumbnails of the most-watched videos in nearly 150 US regions. Mouse over a thumbnail and a window pops up showing larger thumbnails of up to three top videos in that market.

Men prefer high school water polo fights (top),
Women prefer child abuse prevention (bottom)
(click to enlarge)

Click on any of those thumbnails, and a window takes over the Trends Map page, in which you can either watch the video or click through to the YouTube page where the video is hosted, for the "full watch" experience.

You can choose to have the map show videos viewed by men, women, or both; by all age ranges or a choice among seven slices from 13-17 to 65-and-up; or by videos shared or viewed.

The Trends Map provides an up-to-the-minute view into the collective tastes of US regions and demographic subgroups – and when we fired it up this afternoon here at Vulture Annex, that view did not exactly show men in a positive light.

Overwhelmingly, the most popular video viewed today – especially by men – was of an altercation between two high school water polo teams in Florida. That no-audio bit of adolescent pushing and shoving was the top video among men in 94 per cent of the surveyed regions.

Women, on the other hand, preferred a thoughtful video of a Spanish outdoor display about child abuse that is designed to deliver one message to short kids and another to tall adults by using lenticular lenses. That video was preferred by women in 65 per cent of the regions surveyed — the Floridian bit of macho posturing garnered top-viewed status by women in 32 per cent of the surveyed regions.

All-in-all, the Trends Map is a fascinating peek into the American psyche – although you may not always be heartened by what you find. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.