Feeds

China's internet security giant Qihoo planning global domination

Founder Zhou shares his own Chinese dream

Beginner's guide to SSL certificates

Controversial Chinese software vendor Qihoo 360 has its eyes on world domination after controversial founder Zhou Hongyi told the local press he wants to turn the firm into the planet’s biggest web security biz.

Qihoo made its name flogging free AV to bargain-seeking Chinese punters and has since gone on to build a successful business around products in several related areas including web browsing, search and internet portals.

Never one to resist an opportunity to engage in some blatant self promotion, Zhou was quoted in the Changjiang Daily News late last week arguing that just as products made in China are now sold throughout the world, so his firm should take the freemium web security model global.

“Just like made-in-China, we must go out and promote China’s uniquely-innovated free antivirus business model to the world, and make [Qihoo 360] the biggest web security company in the world,” he said (tr TechInAsia).

As to whether he can achieve these ambitious goals, the firm has already managed to overhaul Google in the Chinese search market after only a few short months, thanks in part to replacing the US giant with its own so.360.cn search tool on its popular hao.360.cn directory site.

However, controversy has dogged Qihoo for years. In February 2012 all of its products were kicked off iTunes and a year later the Chinese government slapped the firm with an official warning after alleging unfair competition.

The warning claimed that Qihoo effectively used its security software to trick users into downloading its browser and made the AV software 360 Safeguard particularly difficult to uninstall.

Qihoo has also been accused of deliberately exaggerating the traffic figures for is hao.360.cn portal in a bid to attract more advertisers.

To top things off, the controversial firm recently lost two lawsuits brought by rivals Baidu and Tencent over unfair competition.

With this kind of negative publicity, Zhou will face an uphill task flogging his security software outside of China especially in regions where there is already suspicion of anything hailing from the People’s Republic.

It will also have to displace well-established freemium rivals like Avast, AVG, Avira and Microsoft Security Essentials.

Even local arch rival Baidu recently launched a free English language AV product for Windows, although this was more likely a way of testing the product ahead of a China launch than a serious attempt to crack foreign markets.

Undettered, however, Qihoo and Zhou will launch a free security product in English later this year. ®

Remote control for virtualized desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?