Feeds

DreamWorks spends millions on teen YouTube network

Animation studio looking for online swamp for Shrek

Providing a secure and efficient Helpdesk

DreamWorks Animation has inked a deal to slurp teen YouTube network AwesomenessTV for up to $150m.

The firm said it will hand over $33m in cash straight up for the network and make additional cash payments of up to $117m if certain agreed earnings targets are met in 2014 and 2015.

Both DreamWorks and AwesomenessTV hinted that the former's top-selling movie characters from the likes of Shrek and Kung Fu Panda could become available online.

"The incredible opportunity to take all the resources of this amazing global brand with beloved character franchises and create a dedicated family channel has extraordinary potential — I can't wait to get started," said AwesomenessTV founder and chief Brian Robbins.

AwesomenessTV is a network of 55,000 YouTube channels, with 14 million subscribers watching its talk shows, comedy and reality series aimed at teenagers.

The network is one of the those upon which YouTube has spent more than $100m promoting in the last couple of years.

DreamWorks is taking on Robbins, who was exec producer on popular TV shows like Smallville, to help the firm develop a digital family channel, a project that DreamWorks has been talking about since last year. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.