Feeds

Plusnet's 'Everyone's a winner' claim is a plus-sized whopper

Watchdog slaps ISP for Del Boy-like tactics

Beginner's guide to SSL certificates

BT-owned ISP Plusnet misled would-be customers by boasting in a telly ad that its broadband service was available to "everyone", says a watchdog.

And the blurb wrongly gave the impression that all of its products were part of a half-price sale.

The Advertising Standards Authority ruled the Plusnet ad in question, which stated: "Everyone's a winner with the PlusNet broadband half price sale. All broadband's [sic*] half off", must not appear again in its current form.

A number of TV viewers successfully challenged the ad's claims on two points. The first related to the use of the word "everyone" and the second to the implication that the 50 per cent cut applied to all price tags across all of PlusNet's broadband packages.

Sheffield-based PlusNet, which was bought by BT in 2006 and is run as a separate business, failed to convince the ads regulator that its use of the phrase "everyone's a winner" was simply "puffery" and of its argument that people would not be misled even if they had interpreted the ad literally. Broadband connectivity in Blighty has not yet reached 100 per cent of the population, which nixes the word "everyone" in the ISP's ad.

As for the claim that "all broadband's [sic*] half off", PlusNet said it was clear that the promotion was intended solely for those customers who rented a phone line along with a broadband connection from the company.

The ISP added that a price tag at the bottom of the ad which was displayed throughout the duration of the voice-over - which stated "with £13.99 monthly line rental" - had made this explicit.

On those two points the ASA disagreed. The watchdog added: "We told PlusNet to ensure significant conditions of promotions were clear in future and that qualifications accurately reflected the availability of such promotions."

A third gripe that questioned whether the on-screen text was legible was not upheld by the watchdog.

The ASA's full decision can be viewed here. ®

* That's the ASA, in its ruling, flagging up Plusnet's "broadband's" as sic erratum scriptum, presumably in case anyone thought the clumsy grammar was the work of the watchdog.

Secure remote control for conventional and virtual desktops

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.