Feeds

Pivotal a 'cult' led by charismatic visionaries

Asian head says talks already under way with VCE

Internet Security Threat Report 2014

Pivotal, the EMC-and-VMware spinout, is no ordinary company but is instead akin to a “cult”, according to Melissa Ries, the company's general manager for Asia Pacific and Japan.

Ries' domain covers nations including Australia, India and Taiwan and about 15 per cent of the company's 1250 staff. Most are in pre-sales, sales or support. Many currently work for VMware. All will soon find their desks in EMC facilities across the region*.

Pressed on just how Pivotal can succeed in its stated mission to create a stack capable of delivering Google-and-Facebook-style scale, complete with predictive analytics and the ability to add new customer-facing functions in a very short time, Ries said Pivotal's “cult” atmosphere will be one reason it does well.

The company's 700 developers, she said, are “very regimented”, practice paired programming, always “start and stop at the same time” and are “the world's best developers”.

Asked how Pivotal can succeed given it is outnumbered by the likes of Google and the army of OpenStack contributors, and also given that large-scale product integration projects are notoriously hard ( as Oracle discovered when meshing applications), Ries said “We all believe we will be successful.” Much of that optimism stems from adoration of Pivotal's leader Paul Maritz, who Ries said “has done this twice before”, and Pivotal Labs founder Rob Mee, a key figure in the agile development movement.

Help may also be at hand from another EMC and VMware collaboration, the stack-in-a-box outfit VCE. Ries said “discussions are going on with VCE” but she is not privy to their content. If Pivotal were sold pre-loaded into VCE's V-Blocks it would ease implementation of the new stack and give it an advantage over rivals, while also nourishing EMC's balance sheet. All of which could add up to worship of EMC supremo Joe Tucci, who if he can pull off the trick of spawning another successful company could be a candidate for fiscal deification. ®

* Which may not go down well. VMware's Sydney office is in the central business district, adjacent to Sydney's best shopping street. EMC's Sydney office is in the satellite business district of St Leonards, a cultural desert to which IBM was exiled amidst much grumbling from staff.

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
VMware's tool to harden virtual networks: a spreadsheet
NSX security guide lands in intriguing format
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.