Feeds

China became world's BIGGEST PC market in 2012

PRC yokels have a penchant for desktops and 14-in notebooks

  • alert
  • submit to reddit

Build a business case: developing custom apps

China has surpassed the US as the world’s largest PC market, in terms of annual sales, with the nation's huge untapped rural market offering manufacturers a rare growth opportunity, according to industry watcher IHS iSuppli.

PC shipments in China during 2012 reached 69 million units, three million more than the States could manage, with demand skewed towards the bigger and bulkier designs, according to the PC Dynamics Market Brief.

Unlike the rest of the world, where notebooks are in far greater demand than desktop PCs, IHS said there’s an even 50:50 split in China. When it comes to the notebooks, fourteen-inchers are most sought after, accounting for 70 per cent of shipments, rather than the 30 per cent seen elsewhere globally.

“The relatively large percentage of desktop PC shipments in China is due to huge demand in the country’s rural areas, which account for a major segment of the country’s 1.34 billion citizens,” said senior analyst Peter Lin in a canned statement.

“These consumers tend to prefer the desktop form factor.”

These first-time rural buyers offer a rare opportunity for PC makers to flog their kit, especially as the government builds out infrastructure into these previously isolated areas in a 40 trillion yuan (a mere £4tn ) project over the next decade, IHS said.

China also differs from other regions in that its PC market is split right down the middle between corporate and consumer, whereas elsewhere consumer has the larger share with 65 per cent, the report noted.

Having trumped the States in annual PC shipments, just as it did mobile phones and then smartphones, China is unlikely to hand that lead back, although IHS did note that the market would only grow by 3-4 per cent in 2013 as consumers continue to migrate to mobile computing devices.

In fact, IDC claimed earlier this month that a slowdown in spending in China last quarter helped contribute to APAC’s first ever double digit decline in PC shipments, as they slumped 13 per cent year-on-year. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.