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Reduxio plots 'revolutionary' hybrid array tech: It will need it

Storage startup has to compete in increasingly crowded space

Gartner critical capabilities for enterprise endpoint backup

You've got to be an optimist to found a startup, especially when you come from one that crashed and burned. Three such optimists have risen from the ashes of scale-out filer startup Exanet and started up scale-out hybrid flash firm Reduxio.

As reported by Globes, the CEO, Mark Weiner, and co-founders Nir Peleg and Amnon Strasser formed Reduxio last year and have just landed $9m funding from Carmel Ventures and Jerusalem Venture Partners (JVP).

Their pitch is that hybrid flash/disk arrays can offer near SSD performance at disk drive array prices. Reduxio's operating software will place data on flash or disk according to the data's value, its need for fast access or other defined criteria.

The firm has 10 employees and believes it can take advantage of the latest network, server and drive architectures to deliver product to the cloud, virtual server and structured data areas.

We're not ones to pour cold water on a good idea but, it has to be said, there are four startups supplying hybrid arrays already. Fusion-io has just bought one of them, NexGen, for $119m, and the other three - Nimble Storage, Tegile and Tintri - are each doing well.

Reduxio had better be developing technology that is substantially better than the other hybrid array startups - not tech their competitors can create with incremental further development of their existing products. Reduxio says it is developing “revolutionary functionality” and that, for sure, is what it's going to need. ®

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