What work? Tablet owners prefer to slack off with their slabs
Their kids like to play with them, too
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Tablet owners love their fondleslabs, but hardly anybody thinks of them as tools for business, according to a new report from JD Power and Associates.
The study, based on a survey of 1,857 tablet owners that was conducted in February 2013, found that just 20 per cent of them admitted to using their devices for "business activities."
Similarly, only 31 per cent of respondents said their employers reimbursed them for the cost of their tablets or contributed to the purchase in any way.
The study also found that owners of tablets that "originally evolved from e-readers" – which presumably refers to the Amazon Kindle and Barnes & Noble Nook lines – were even less likely to use their devices for business than owners of other kinds of kit were.
So what are people using their fondleslabs for? Naturally, surfing the web ranks highly, with tablet owners who also have smartphones reportedly spending 36 per cent more time browsing the web on their slabs than on their phones.
One somewhat surprising finding, however, was how much tablets get passed around the house. Fully 51 per cent of the tablet owners surveyed reported that they shared their device with at least one other person, and many reported that their tablet was shared by four or more people.
More specifically, 46 per cent of tablet owners said they shared their devices with one audience in particular: their kids. Furthermore, of those who said their children shared their tablets, 30 per cent said they had downloaded education apps.
On the whole, tablet owners seemed satisfied with their purchases. Overall satisfaction among people who were the sole users of their tablets was 824 out of a possible 1,000, while satisfaction among people who shared their tablets with others was actually higher, at 852.
Not surprisingly, Apple ranked highest among tablet makers – as it has done in previous JD Power surveys – with an 836 satisfaction score, categorizing it as "among the best."
The next three runners-up – Amazon, Samsung, and Asus – were only rated "about average," with satisfaction scores of 829, 822, and 818, respectively. Lumped among "the rest" was Acer, with a comparatively unsatisfying score of 784.
One point of which hardware makers should take note, however: Although 94 per cent of highly satisfied tablet owners said they were likely to purchase more devices from the same manufacturer, only 27 per cent of all tablet owners said they were likely to buy another tablet in the next 12 months.
That's actually down significantly from last year's Tablet Satisfaction Study, when 37 per cent of respondents said they were thinking of buying an additional tablet in the next year.
The take-away? Although tablet sales might be making up for sagging PC shipments for now, fondleslab makers shouldn't expect the sales boom to go on forever – and if cracking the enterprise market is their goal, they'll need to try a whole lot harder. ®
COMMENTS
Highly Rated
not ready for any work
I tried taking a slab on a few plane trips to work on documents and spreadsheets - complete waste of time.
My 5-year old eeePc destroys any tanlet in terms of getting work done.
"Not surprisingly, Apple ranked highest among tablet makers – as it has done in previous JD Power surveys – with an 836 satisfaction score, categorizing it as "among the best."
The next three runners-up – Amazon, Samsung, and Asus – were only rated "about average," with satisfaction scores of 829, 822, and 818, respectively. Lumped among "the rest" was Acer, with a comparatively unsatisfying score of 784."
Let me get this straight: 836/1000 is "the best", 829/1000 is "about average". That's 0.7 percentage points difference. And another 1.1 percentage points separates the "average" three. So what we are saying is that the difference between the best and average is less than the difference between average and average.
A more honest reading of these statistics is: "Apple, Amazon, Samsung and Asus tablets are all similarly satisfying to customers, with differences that are not statistically significant. Acer is crappier, but not by much."
Useless for business, OK as a toy.
My employers gave me a shiney new iPad about a year or so ago. I don't know why, I didn't ask for one. Anyway I was hooked from day one, less hooked on day 2, even less hooked on day 3 and by day seven I gave up and shoved it into a draw in my study - it's been there ever since.
The only thing good about it was surfing the web (although numerous sites didn't display or work properly). For my business use I need a device to collect notes when I am auditing customer sites and interviewing various IT bods. The virtual keyboard would drive me around the bend, always at the wrong angle and because I normally touch-type on a normal keyboard I found myseld reverting to two-finger typing and watching the keyboard rather than my interviewees - and typos were still epic. Editing the (large) reports I need to produce was a disaster - taking me three times as long as normal.
I dragged out an old-ish Acer Aspire 1 netbook, junked the MS Vista on it and installed openSUSE and LibreOffice and I now use this for my mobile computing needs. Just the job, not much bigger than an iPad, has all the facilities I need, has a proper keyboard and the battery lasts for ever.
I'd give the iPad to one of my kids but they have all grow up an left home!
<i>"...I have to fight my son everytime I want to use my playbook. He's too young to play with apps but watches lots of videos..."</i>
Not really a problem. If he's that young, you should be able to beat him pretty easily in a fight.
Re: Agreed
@mmeier - did you type that on a slab? I can't figure out what you are saying.
