Feeds

'Facebook, Twitter, Google: Ad companies masquerading as tech ones'

Says cross advertising man (not pickled herring)

  • alert
  • submit to reddit

Security for virtualized datacentres

The boss of Britain's largest advertising company has slammed Google, Facebook and Twitter for being "media owners masquerading as tech companies".

Speaking at the FT Digital Media Conference in London today, Sir Martin Sorrell, chief executive of WPP, said his company spent $2bn on buying advertising from Google last year, up 25 per cent from the previous year.

In 2012, Sorrell's firm spent some $500m of its clients' money on buying advertising from AOL/Yahoo!, $200m on Facebook and a "very much smaller amount" on Twitter.

These figures are only likely to increase, he said, predicting that by 2014 WPP will spend more on buying Google advertising than it currently does on purchasing space from Rupert Murdoch's media empire.

Of WPP's $73bn annual advertising spend, News Corporation gets $2.5bn, more than any other company.

Sorrell said:

"I do regard Google as a media owner, yes. These are media owners masquerading as technology companies. Google sells Google, Facebook sells Facebook. Twitter sells Twitter."

"If I was going to invest money in all these stocks where would I invest my money? Google and Amazon. If buying for my grandkids that is where I would put it."

Discussing the US market, which accounts for $40bn of WPP's spending, he said advertisers were spending too much cash on print advertising. Customers spend just 7 to 10 per cent of their time reading newspapers and magazines, but WPP still spends 20 per cent of its clients' advertising budget on print.

He said consumers spend a third of their time online, but advertising spend is just 20 per cent. ®

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.