Feeds

El Reg drills into Google's search biz offer to Europe

Mountain View wants to choose its EU inspector

Choosing a cloud hosting partner with confidence

We didn't do anything wrong but we will 'commit' to help competition in Europe

Mountain View's big concession - if Google's critics are feeling tolerant enough to characterise it as such - is to offer to clearly label its individual services as a Google property on its search engine.

The ad giant has also proposed to explain to netizens why it has linked to a Google product on its site.

Google still plans to have its services ranking as highly as possible on its search engine, but it will tell its users that alternative links to rival products are available.

Arguably, though, most search engine users already understand that. The problem - many of Google's competitors say - is that Google grabs more eyeballs because when people are looking for something they will rarely hang around for very long on their search engine of choice. Those first few seconds of viewing results are therefore crucial. And Google - as the world's biggest search engine - understands this only too well.

Google explains why it's top dog

In its offer, Google repeatedly displays examples of how its labelling system would work in the real world. The language adopted consistently says things like: "click on the links below" or "click on the links displayed on the right".

Meanwhile, Google is also proposing to allow websites to opt out from the use of all their content being crawled its search user agents. It said it would commit to preventing those sites from slipping down its ranking system in general web search results.

For price comparison sites such as UK-based Foundem, Google is offering to allow those firms to guard against having their content scraped by putting a mechanism in place that shields the material from Google's indexing system.

However, the Foundems of this world would be required to proactively mark their content as a no-go area for Google by marking certain categories of information. If they don't, Google will presumably continue to crawl those sites.

Google is additionally offering to end exclusivity ad agreements with publishers to prevent them being obligated to source online search ads only from Google. Killing off such tightly-wound deals will also allow advertisers to run their campaigns on competing search engines such as Microsoft's Bing.

Elsewhere in Google's 13 March submission to Almunia's office, the company states that it would like to appoint the "monitoring trustee" who would be required to closely inspect the ad giant to ensure it sticks to its commitments with the commission.

Google has proposed putting forward a list of suitable candidates for the role. That trustee, Google says, would be independent from the company but paid by the ad giant to carry out the work.

"The monitoring trustee shall be remunerated by Google in a way that does not influence or impede the independent and effective fulfillment of its mandate," Google said.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.