Feeds

The Germans are coming - Software AG borgs LongJump

Code-free app design? Sehr gut

Internet Security Threat Report 2014

Software AG has acquired LongJump, an enterprise-focused company that develops a platform-as-a-service which lets folk build applications without knowing how to code.

The acquisition, whose terms were not dislosed, was announced on Thursday. It will see the MySQL-based technology be knitted into other components of Software AG's large selection of enterprise technologies, and continue to be sold as a standalone hosted or on-premise product.

LongJump "requires no coding for a business analyst to start developing process-driven apps," the company's CEO Pankaj Malviya, told The Register. "All those apps can be created in LongJump with full mobile and tablet capabilities without writing code."

The company has around 230 customers across the US (including Cisco and AT&T,) as well as the UK and Asia Pacific, who use the service to build enterprise apps for tasks like Salesforce automation and incident management. Redundancies are not expected, and it may even grow its staff, Malviya said.

Its Java and MySQL-based technology is available in a hosted format on top of the Rackspace cloud, or can be licensed and whitelabeled by enterprises who are free to host it anywhere they like.

"Since its founding, LongJump has been completely bootstrapped and has not taken any external funding," the company wrote in a statement announcing the acquisition. "However, the acquisition by Software AG is a mutually beneficial opportunity for the companies. LongJump will be able to tap the distribution channels of the global company and Software AG will be able to extend its cloud offerings as well."

LongJump's PaaS is much closer to services produced by companies like Salesforce than traditional hosted app dev PaaSs like Heroku, AppFog, Engine Yard and Amazon Elastic BeanStalk. Where those PaaS's emphasize ease of app deployment by dealing with middleware and interfacing with large public clouds, LongJump is instead focused on a much higher level of infrastructure abstraction.

A better term for it might be application-development-as-a-service (ADAAS), but Vulture West's violently enforced word-cudgel style guide, prevents us from using such terms.

"We will focus on application design [and] process design," Malviya said. "Our focus is how can I allow a citizen to get as much done as possible without writing code - that is the reason."

The LongJump borg follows Software AG's strategic acquisitions of cloudy Java specialist Terracotta in 2011, and UK messaging software developer my-Channels, as the German software company expands its web-delivered software capabilities and diversifies away from being a mostly-mainframe outfit. ®

Internet Security Threat Report 2014

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.