Feeds

The Germans are coming - Software AG borgs LongJump

Code-free app design? Sehr gut

Providing a secure and efficient Helpdesk

Software AG has acquired LongJump, an enterprise-focused company that develops a platform-as-a-service which lets folk build applications without knowing how to code.

The acquisition, whose terms were not dislosed, was announced on Thursday. It will see the MySQL-based technology be knitted into other components of Software AG's large selection of enterprise technologies, and continue to be sold as a standalone hosted or on-premise product.

LongJump "requires no coding for a business analyst to start developing process-driven apps," the company's CEO Pankaj Malviya, told The Register. "All those apps can be created in LongJump with full mobile and tablet capabilities without writing code."

The company has around 230 customers across the US (including Cisco and AT&T,) as well as the UK and Asia Pacific, who use the service to build enterprise apps for tasks like Salesforce automation and incident management. Redundancies are not expected, and it may even grow its staff, Malviya said.

Its Java and MySQL-based technology is available in a hosted format on top of the Rackspace cloud, or can be licensed and whitelabeled by enterprises who are free to host it anywhere they like.

"Since its founding, LongJump has been completely bootstrapped and has not taken any external funding," the company wrote in a statement announcing the acquisition. "However, the acquisition by Software AG is a mutually beneficial opportunity for the companies. LongJump will be able to tap the distribution channels of the global company and Software AG will be able to extend its cloud offerings as well."

LongJump's PaaS is much closer to services produced by companies like Salesforce than traditional hosted app dev PaaSs like Heroku, AppFog, Engine Yard and Amazon Elastic BeanStalk. Where those PaaS's emphasize ease of app deployment by dealing with middleware and interfacing with large public clouds, LongJump is instead focused on a much higher level of infrastructure abstraction.

A better term for it might be application-development-as-a-service (ADAAS), but Vulture West's violently enforced word-cudgel style guide, prevents us from using such terms.

"We will focus on application design [and] process design," Malviya said. "Our focus is how can I allow a citizen to get as much done as possible without writing code - that is the reason."

The LongJump borg follows Software AG's strategic acquisitions of cloudy Java specialist Terracotta in 2011, and UK messaging software developer my-Channels, as the German software company expands its web-delivered software capabilities and diversifies away from being a mostly-mainframe outfit. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Microsoft WINDOWS 10: Seven ATE Nine. Or Eight did really
Windows NEIN skipped, tech preview due out on Wednesday
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.