Feeds

Microsoft carves out 'niche' in tablets, says numbers chap

Windows 8 battles Apple for second place

Choosing a cloud hosting partner with confidence

Apple had to watch Android match then exceed its share of the smartphone market and now it’s having to watch Google’s OS do the same thing in the tablet space.

First quarter figures from Strategy Analytics show Android running in 52 per cent of the fondleslabs that shipped during the period. Apple’s iOS was in 41 per cent of them.

Apple can take heart from one fact: if you cut out the no-brand tablets from the Android tally, it’s back on top - just. It took 48.2 per cent of the market in comparison to Android’s 43.4 per cent, SA said this week.

Why not include the white-label tablets? Because only seven million of them shipped during Q1, compared to 40.6 million branded products.

Demand for new tablets continues, so Apple can also console itself with growing unit shipments. That, after all, is what matters. Market share is only important if it falls to such a low level that the prevalence of other brands actually dampens demand for Apple products - what happened in the personal computer market during the late 1980s, in other words.

Then Apple’s chief rival was Microsoft. Might it be again? During Q1 Microsoft’s Windows 8 was in three million tablets that shipped during the period, up from none at all in the year-ago quarter. Windows 8 took 7.5 per cent of the tablet market in the quarter, a much better degree of success than that enjoyed by Windows Phone when it launched. Q1 2013 smartphone OS market share figures aren’t yet out, but WinPho’s Q4 2012 share was around 2.4 per cent, according to Canalys, another market watcher.

The Microsoft figures also exclude notebooks able to be transformed into a tablets, so its share isn’t being inflated by counting other products. Strategy Analytics considers it a “niche” player for the moment. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.