Feeds

Twitter signs ad deal for MEELLIONS with marketing bods

Telly-watching tweeters targeted by dosh-generating deal

Beginner's guide to SSL certificates

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG).

The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on Twitter, as well as access to bespoke research and data on how people use social networks while watching television.

“We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV,” Adam Bain, Twitter’s president of global revenue, said in an emailed statement. “That’s not what we believe. Twitter is a bridge.”

SMG's chief Laura Desmond told The Financial Times that online water-cooler chat site Twitter had gone from "an experiment to something essential" in a very short time.

"This signals to the marketplace how we want to conduct business and measure the implications. This is the future. It’s convergence," she said.

The microblogging network has been expanding its advertising with new products and technologies to help increase its revenues, which are expected to be less than $600m this year. The site is also keen on making money out of how folks watch telly and tweet at the same time, having already partnered with Nielsen to measure what people say on Twitter about the shows they're watching.

The deal with SMG isn't exclusive, so Twitter will be free to strike similar deals with other marketing firms. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.