Feeds

Twitter signs ad deal for MEELLIONS with marketing bods

Telly-watching tweeters targeted by dosh-generating deal

The Power of One eBook: Top reasons to choose HP BladeSystem

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG).

The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on Twitter, as well as access to bespoke research and data on how people use social networks while watching television.

“We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV,” Adam Bain, Twitter’s president of global revenue, said in an emailed statement. “That’s not what we believe. Twitter is a bridge.”

SMG's chief Laura Desmond told The Financial Times that online water-cooler chat site Twitter had gone from "an experiment to something essential" in a very short time.

"This signals to the marketplace how we want to conduct business and measure the implications. This is the future. It’s convergence," she said.

The microblogging network has been expanding its advertising with new products and technologies to help increase its revenues, which are expected to be less than $600m this year. The site is also keen on making money out of how folks watch telly and tweet at the same time, having already partnered with Nielsen to measure what people say on Twitter about the shows they're watching.

The deal with SMG isn't exclusive, so Twitter will be free to strike similar deals with other marketing firms. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.