Feeds

Twitter signs ad deal for MEELLIONS with marketing bods

Telly-watching tweeters targeted by dosh-generating deal

Security for virtualized datacentres

Twitter is well on its way to becoming an advertising giant after signing one of its biggest deals so far with media agency Starcom MediaVest Group (SMG).

The partnership, which could be worth hundreds of millions of dollars over several years, will give SMG clients like Microsoft and Coca-Cola preferred advertising slots on Twitter, as well as access to bespoke research and data on how people use social networks while watching television.

“We think that the industry had been focused in the wrong area, which was making a decision between Twitter and TV,” Adam Bain, Twitter’s president of global revenue, said in an emailed statement. “That’s not what we believe. Twitter is a bridge.”

SMG's chief Laura Desmond told The Financial Times that online water-cooler chat site Twitter had gone from "an experiment to something essential" in a very short time.

"This signals to the marketplace how we want to conduct business and measure the implications. This is the future. It’s convergence," she said.

The microblogging network has been expanding its advertising with new products and technologies to help increase its revenues, which are expected to be less than $600m this year. The site is also keen on making money out of how folks watch telly and tweet at the same time, having already partnered with Nielsen to measure what people say on Twitter about the shows they're watching.

The deal with SMG isn't exclusive, so Twitter will be free to strike similar deals with other marketing firms. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.