Feeds

Lenovo's mobile push stalls in China

Samsung steamrolls everyone, including Apple and Gartner

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Lenovo's emergence as a smartphone player has stalled in China, where Samsung is eating everyone else alive, as indeed it is also doing around the world.

Lenovo last year entered the burgeoning Chinese smartphone market with Android-powered budget models priced at under $US200, the sweet spot for smartphones in the Middle Kingdom. The phones were a hit and Lenovo quickly challenged Samsung as China's dominant smartphone vendor, capturing around three per cent of the global market along the way.

That success led to speculation that Lenovo could bring its smartphones to the rest of the world, perhaps even by acquiring BlackBerry. Analyst firm Gartner even predicted 2013 would see Lenovo would knock Samsung off its perch as China's top mobile vendor.

Rival analyst outfit TrendForce says that's not happening, as Samsung's global market share of 29.6 per cent included 11.7 million Chinese sales for 2013's first quarter (out of 65m in global sales). Lenovo, by contrast, went backwards as it racked up just 7.6m sales, around 15 per cent less than expected.

TrendForce says that slippage also hit other Chinese mobe-makers and can be attributed to the fact that Samsung is now China's “leading brand in terms of both reputation and image”. The Korean company's not far off that status in the rest of the mobe-buying world, as TrendForce says it outsold Apple handily in Q1 of 2013 and put a 1.2 per cent dent in Cupertino's global handset market share, in part because “circumstances surrounding the announcement of Apple’s new device are unclear, while Samsung, HTC, Sony, and other global corporations are planning product unveilings for the second quarter, which will likely lead to another dip in Apple’s shipments.”

TrendForce's mobile market data for Q1 2013

TrendForce isn't being entirely kind with that point, as post-Christmas sales aren't strong, making a Q1 sales dip entirely excusable.

At this time of year Apple often “freezes the market” by leaking and later announcing details of its latest creations so that punters wait for the new iPhone instead of splashing cash on rival products. With significant smartphone differentiators now hard to spot it's debatable whether that trick will work again if Apple sticks to its release cycle of an “S-model” update in odd-numbered years, as a tweaked iPhone 5 won't startle many buyers.

And Lenovo? It's had a lesson in just how hard the smartphone market can be for all players: TrendForce says BlackBerry had 4.4 per cent global market share in 2012, but now consigns it into the swill of “others” that each own less than 3.5 per cent of the global market, but still account for 23.9 per cent of all sales. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.