Feeds

Samsung: Posting of fake HTC hate was 'unfortunate'

Watchdog probes anonymous comments slating rival's mobes

3 Big data security analytics techniques

Samsung staffers slated smartphone arch-rival HTC in fake online reviews - and now a Taiwanese watchdog is investigating.

Sammy has since ended the practice of allowing its employees to post anonymous comments, describing the whole affair as "unfortunate" and one that went against its "fundamental principles". It has even been alleged that the South Korean giant hired students to leave the negative feedback on websites in Taiwan, HTC's backyard.

Now the Taiwanese Fair Trade Commission has launched a false advertising probe that could clobber Samsung (2011 net income: $18.3bn) with a fine of up to $836,595 (25m New Taiwan dollars, £547,000).

In a statement to the media, Samsung said:

Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company's Online Communications Credo. We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo.

The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.

Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company's Online Communications Credo.

We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.

Allegations of Sammy skullduggery first appeared on TaiwanSamsungLeaks.org, which published documents it claimed came from Samsung's outside marketing firm. The paperwork apparently revealed all the fake forum posts made on Taiwanese gadget websites, prompting the whistleblowers to slam Samsung's tactics as "evil".

In the cache of forum posts, one user complained that his girlfriend's HTC One X phone was always on the blink, while Samsung's Galaxy Note phone was described as far better than HTC's Sensation XL handset. Another post even asked if anyone who owned a Samsung phone had been given a job promotion.

In a statement, HTC said it was considering whether to take "appropriate action" against Samsung. Both companies tout a range of handheld tech powered by Google's mobile operating system, Android. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.