Feeds

Samsung vs Apple: which smartphone do Reg readers prefer?

Satisfaction, loyalty and the iPhone boredom factor

  • alert
  • submit to reddit

The Power of One Infographic

Reg readers feel strongly about their smartphones. This much was clear when Freeform Dynamics analysed the results of a recent research study looking at Reg readers' habits and activity with respect to smartphones, tablets, TV viewing and electronic gaming (discussed in a previous article),

Altogether, 1122 respondents took part in the survey and in total, the use of 1410 smartphones was declared. Two thirds of respondents indicated the use of one device, while roughly a third confirmed the use of two.

The top three brands in terms of the number of smartphones used were Samsung, Apple and HTC respectively, but BlackBerry and Nokia also put up a reasonable showing.

slide showing phone preferences

This picture is consistent with the smartphone market broadening rapidly over the past couple of years, with the days of absolute domination by Apple, in the high-end consumer segments, and BlackBerry, in the enterprise, truly behind us.

Today, there is a lot of choice for both consumers and business people - indeed it's hard to keep up with the rapid introduction of new models by mainstream players.

In light of this, we deliberately pitched the questions in this survey at a brand level so we could capture the readers’ general sentiment towards manufacturers, rather than try to unravel the detail at a handset level. Even since this research was carried out in January 2013, for example, we’ve seen the launch of the Blackberry Z10, the announcement of the Galaxy S4 and HTC aiming to make more of an impact with the HTC One.

Branding iron

In terms of brand satisfaction our respondents were in the overwhelming majority of cases either happy or very happy with their smartphones, with Samsung users coming out as the most satisfied overall, and Apple in second place.

slide showing brand satisfaction

We can also see from this chart, in which percentages relate to individual user bases, that BlackBerry users were the least satisfied out of the top five brands, though the jury is still out as to whether the Z10 will change this. Unsurprisingly, looking behind this chart, those with high-end devices were more satisfied with their smartphones than those with entry-level equipment.

So, will Reg readers buy the same brand of smartphone again or will they go for a change? Some 86 per cent of Samsung smartphone users think they’ll sticking with the brand, compared to the 71 per of Apple users who plan to remain faithful to Apple.

slide showing future buying sentiment

Do we detect an Apple boredom factor creeping into the Reg readership here? Although iPhone users are not unhappy per , perhaps the recent lack of 'change everything' developments means that Apple is no longer satisfying the desire for new and exciting things that attracted users to the device in the first place

The modest advances in capability between the iPhone 4s and iPhone 5 won’t have helped here, but it remains to be seen if this is the beginning of a trend towards the iPhone as "just another smartphone". With the market changing so rapidly and new phones being introduced on a regular basis, only time will tell.

So what are your thoughts on the state of the smartphone market? Are you a dyed in the wool Apple user looking forward to the iPhone 5s, 6, and onwards, or as the market has developed have you broadened your horizons?

And what about you Samsung fans – is the S4 enough to keep you faithful, or is the latest bling from HTC, BlackBerry and Nokia tempting you to stray?

We’d like to hear from you on these questions in the comment box below - along with any other feedback you have that’s likely to affect your next smartphone decision. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.