Feeds

UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012

Google and other ad firms laugh and laugh and laugh

3 Big data security analytics techniques

The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads.

According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet Advertising Bureau, all digital advertising rose 12.5 per cent to a record high of £5.42bn, while mobile spending reached over half a billion pounds from £203.2m in 2011.

“Mobile has reached this milestone because marketers are becoming more attuned to the 'always on' nature of consumers who expect to engage with content wherever they are. Consequently, advertisers are increasingly buying integrated campaigns across online and mobile rather than regarding mobile as an afterthought,” Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, said in a canned statement.

“There’s simply so much buzz around mobile. In the last six months, 20 more of the UK’s top 100 advertisers have produced mobile-optimised websites; 4G mobile ultra-broadband is enabling a new era of richer content consumption and tablets are being predicted to outsell PCs in 2013. This will help maintain mobile’s significant momentum in attracting both consumer attention and advertising pounds.”

Mobile is now worth nearly 10 per cent of all digital advertising spend in the UK, compared to just 1.1 per cent in 2009, while general digital advertising continues to line the pockets of the likes of Google and Facebook.

Out of the sizeable general ad binge, video promotion grew 46 per cent to £160m, while social media advertising was up 24 per cent to £328.4m.

Consumer goods makers as a group overtook the finance sector as the biggest customer for digital display advertising, but entertainment and media are the lavish spenders in mobile display, accounting for 16 per cent of the market. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.