Feeds

Salesforce cuts app development steps

Customer-oriented company does something for its customers

Choosing a cloud hosting partner with confidence

When you're a company that produces the tech that salespeople, customer relationship managers, and general biz-types use, it'd be astonishing if you did not have a mobile device strategy. Therefore, Salesforce's announcement on Tuesday that it has a great big mobile toolkit did not surprise us.

The "Salesforce Platform Mobile Services" scheme sees Salesforce try to make it easier for its customers to link its apps to their mobile applications, and to reduce the need for expensive mobile-specialist devs.

"Our goal is to make it as easy to build an application as it is to build a website," Mike Rosenbaum, a cloud platform veep at Salesforce, told us. "Developers that can build a data-driven website should be able to build a data-driven app."

To help with this, the company has updated its mobile SDK to make it easier for devs to link Salesforce data to mobile device apps that can use technologies such as cameras and GPS. The SDK also brings with it libraries for secure offline storage, and authentication.

To go with the SDK, Salesforce has also released a set of "Developer Mobile Packs", which are application development environments that use high-level JavaScript frameworks such as AngularJS, Backbone.js, and jQuery Mobile to lower the technical bar required of a developer who wants to have a fiddle with Benioff's data when on the go.

Salesforce has also launched a "Salesforce Mobile Accelerator Program" that sees the company's partners – Aditi, Appirio, Bluewolf, Capgemini, Deloitte Consulting LLP, Detroit Labs, and Tquila – offer training around app development. ®

Business security measures using SSL

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.