Feeds

Salesforce cuts app development steps

Customer-oriented company does something for its customers

Internet Security Threat Report 2014

When you're a company that produces the tech that salespeople, customer relationship managers, and general biz-types use, it'd be astonishing if you did not have a mobile device strategy. Therefore, Salesforce's announcement on Tuesday that it has a great big mobile toolkit did not surprise us.

The "Salesforce Platform Mobile Services" scheme sees Salesforce try to make it easier for its customers to link its apps to their mobile applications, and to reduce the need for expensive mobile-specialist devs.

"Our goal is to make it as easy to build an application as it is to build a website," Mike Rosenbaum, a cloud platform veep at Salesforce, told us. "Developers that can build a data-driven website should be able to build a data-driven app."

To help with this, the company has updated its mobile SDK to make it easier for devs to link Salesforce data to mobile device apps that can use technologies such as cameras and GPS. The SDK also brings with it libraries for secure offline storage, and authentication.

To go with the SDK, Salesforce has also released a set of "Developer Mobile Packs", which are application development environments that use high-level JavaScript frameworks such as AngularJS, Backbone.js, and jQuery Mobile to lower the technical bar required of a developer who wants to have a fiddle with Benioff's data when on the go.

Salesforce has also launched a "Salesforce Mobile Accelerator Program" that sees the company's partners – Aditi, Appirio, Bluewolf, Capgemini, Deloitte Consulting LLP, Detroit Labs, and Tquila – offer training around app development. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.