Feeds

Google goes big with Play store redesign

Apps for a bigger-screen world

Boost IT visibility and business value

Google is rolling out an update to its Play storefront from Tuesday, with bigger images for Android 2.2 users and an improved checkout system to help them pay for what they fancy.

Google Play redesign

Bigging it up (click to enlarge)

"The new design focuses on bigger images that jump off the page," enthused Michael Siliski, group product manager for Google Play.

"Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try. As you move down the page, new recommendations continue to appear so there is always more to see and explore."

The UI is now in softer tones and less text-heavy, bringing it more in tune with Google's current branding.

This is the fourth redesign for the Play store in the five years since Google got into the sales game, and it reflects the prevailing trend for bigger and bigger screens. It used to be that people wanted their phone tech tiny (and a few of us still do), but now size is counting for more and the line between tablets and smartphones is increasingly blurry.

At CES this year Huawei broke the six-inch barrier on smartphone screens with the launch of its Ascend Mate handset, and five inches is becoming the norm for most vendors. Analyst house iSuppli expects the sales of these five-inch and above devices to rise 136 per cent this year. Even Apple is rumored to be making the move to five inches with the latest update to the iPhone.

All of this screen can be used to sell you stuff and while Apple developers still get more for their products, Android developers have the increasing advantage of numbers. That comes with a risk, as malware exploiters are showing, but these Chocolate Factory changes to Play may have some at Cupertino looking at the iPhone App Store interface and getting itchy fingers. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.