Feeds

STEC - sorry sTec - opens direct and channel sales with name change

Sales people who do customer support? Hmm

Boost IT visibility and business value

What the Zeus is going on? STEC has changed to sTec and it's bragging about its new direct and channel sales program.

What's happened is that STEC - sorry, sTec - is adding both direct sales and channel sales alongside its mainstream OEM sales organisation.

sTec reckons its enterprise customers will buy direct through OEMs, but sales from this alone are not enough to rebuild the company's business after mis-steps in its flash product strategy.

Although it has updated and refreshed products, such as the ZeusIOPS line, it takes a relatively long time for an OEM channel to deliver the goods. Product certification delays OEM sales ramps further.

sTEc logo

STEC's new sTec logo

Jeff Janukowicz, IDC's research director for Solid State Drives and Enabling Technologies, says: “We estimate that by 2016 just under half of all enterprise storage capacity shipped will be through non-system OEM channels, which include shipments directly to hyperscale cloud data centres, ODMs, and specialised system integrators."

Hence STEC - sorry, sTec - has added more than 50 enterprise flash storage sales professionals and is boosting its channel partners too. Target markets include oil and gas, US Federal agencies, telcos, financial services, the cloud and social media.

sTec reckons its sales reps and channel partners can solve customers' problems too, not just flog 'em flash products. Now there's a new idea. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Object storage bods Exablox: RAID is dead, baby. RAID is dead
Bring your own disks to its object appliances
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.