Feeds

Holden bakes Siri into Barinas

'Siri, this doesn't look like Mildura'

Build a business case: developing custom apps

General Motors' antipodean outpost, Holden, is trying to put a bit of cool into its four-cylinder shopping trolley, the Barina, by integrating Siri into its electronics.

Well, not just cool: with a suitable iPhone running iOS 6 connected to its electronic innards, Siri will let drivers make “eyes-free” calls, and to avoid distraction, even the console will be prevented from lighting up. A button on the steering wheel will activate and deactivate Siri.

As the car maker's press release puts it: “Holden Barina CDX owners can use Siri in Eyes Free mode to make voice-activated, hands-free calls to contacts on their iPhone, listen to, and compose and send an iMessage or text message to a phone number or anyone in saved contacts and access the calendar to add appointments, among other things”.

Launched with the “Stitcher” embedded app, Holden says the integrated Siri can also be expanded with Pandora Internet radio, BringGo navigation, and TuneIn radio apps, all available from iTunes and Google Play. All are free with the exception of BringGo, which costs 99 cents for a 30-day trial or $59.95 for a full app.

While this arrangement may sound silly to some readers, the Australian State of New South Wales last year made it illegal to even touch a mobile phone while in a moving car. The Barina/Siri setup will therefore appeal to some buyers.

It may also mislead others, given Apple's infamous maps SNAFU that saw the town of Mildura placed in the middle of a desert. Vulture South expects it won't be long before some hapless driver asks Siri if Mildura really should be a patch of sand occupied only by kangaroos. ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.