Feeds

Guide man Frommer buys his name back from Google, plans eBooks

Presumably nobody will seek the content in Google+

Internet Security Threat Report 2014

Google has handed the rights to the Frommer brand of travel guides back to Arthur Frommer, after the Chocolate Factory snapped it up from publisher Wiley just last year.

The Choc Factory said that it had picked out the bits of Frommer it wanted for its own services and was now giving the brand back to Arthur for an undisclosed payment.

"We've spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services," the firm said in an emailed statement.

"We can confirm that we have returned the Frommer's brand to its founder and are licensing certain travel content to him."

Frommer, 83, told the Associated Press that he would return to publishing his name-branded travel guides in ebook and print formats and running the Frommers.com website.

"It's a very happy time for me," he said.

He originally sold the brand all the way back in 1977 to Simon & Schuster, twenty years after his first guidebook Europe on 5 Dollars a Day was self-published.

The whole deal with Google is a bit mystifying, since the content the ad giant nabbed from Frommer will go out of date in not too distant future and just last month there were reports that production of Frommer books was going to be shut down. However, fans of the guides will no doubt be as chuffed as Frommer is that the series will continue. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.