Feeds

Muso scrapbook Soundcloud gets $50m, corporatespeak makeover

Megabucks investment? Must talk shite

Security for virtualized datacentres

Comment Soundcloud, a long-time favourite site of musicians and DJs where they can post their doodles, demos and remixes, has raised $50m in venture capital funding. And you know what that means: it’s now obliged to talk new media marketing gibberish with a straight face.

The website announced revised payment plans for musicians yesterday under the umbrella "Soundcloud Pro". It has promised to “introduce a way for brands and music or audio partners to amplify themselves better on this platform”. Expect more of this.

However, while Soundcloud has outlined new ways of taking money from creators, it hasn’t introduced anything that involves giving them any money back. No matter how popular a stream may be, the sound creator won’t see a penny.

As this blog post (via Music Ally) outlines, Soundcloud doesn't appear to have thought about revenues – there aren’t even any ads – and risks being steamrollered by a Google-type rival. Or anyone, really, who can knock up a website with a play widget. Most artists aren’t interested in meeting brands, but expanding their audience.

Soundcloud is just one of many sites that has stepped in to fill the void left by MySpace. MySpace is still with us in name, of course – but many years ago it had a quite different spirit - offering artists a rich set of tools with which to manage their gig itineries and communications. Fans could follow artists, club nights and venues via RSS. And because MySpace had scale, pretty much every venue, artist and club night in the world was on MySpace. What an amazing asset to have – and then throw away.

Nearly eight years ago, in July 2005, MySpace was acquired by News Corporation, which dithered, and was then blindsided by the rise of Facebook. The tools deteriorated, and both artists and punters drifted away.

Like Soundcloud, Brit music startup Songkick is another former-MySpace-feature. It looks slick enough, but then it has received some hefty cash injections from VCs. Just last year, it slurped up a whopping $10m in B-round funding from Sequoia Capital. The idea is that it would earn its revenues as a ticket affiliate, but the firm has been quiet about that. Perhaps that’s why Songkick’s CEO Crow is so keen to talk about Silicon Roundabout, instead, saying things like this.

Or perhaps talking horse manure is just a symptom of a large flux of VC money, like being dazed after a falling object has hit you on the head.

You tell me. ®

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.