Feeds

Photoshop fakery exposed by fake Photoshop tool

Free download restores models' flaws

Choosing a cloud hosting partner with confidence

Beauty products brand Dove, one arm of the Unilever conglomerate, has pranked graphic designers with a new Photoshop tool.

Dove has long championed a “Campaign for Real Beauty” by using women who aren't professional models in its advertising. The fact that other Unilever brands still use all sorts of stereotypes is a irony that has not gone unobserved.

Dove's latest effort is a free-to-download Photoshop “action” (akin to a macro) available here and said to improve “skin glow” in photos.

The before and after effects promised by Dove's fake Photoshop action

Dove says its Photoshop action can achieve the results depicted above,
but the download produces rather less flattering outcomes

The action instead removes all manner of retouching used to make models look thinner, to shame designers into not digitally teasing womens' bodies into unfeasible shapes.

Whether the action really does undo previous edits, or just slaps some Dove branding onto images and has a bit of a lash at restoring things to a more natural state, is now the subject of some online debate. Dove's not on the happy end of all such commentary, not least because it has continued to digitally alter images of models even as it promotes “Real Beauty”. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.