Feeds

Plastic Logic shows off bendy 'leccy posters: Anyone? Anyone? Bueller?

It's great tech, surely there's a niche for it somewhere

Internet Security Threat Report 2014

Still searching for an application for its innovative printed-on-plastic screen technology, Plastic Logic has teamed up with TOPPAN to showcase a 42-inch screen built for posters and displays.

Forty-two inches (just over a metre) might not be the biggest of screens, but the prototype being shown off at RetailTECH Japan is 3mm thick, readable in full sunlight, and only consumes power when being updated. Essentially, it's more of an electronic poster than a video screen and thus should be a better fit for Plastic Logic's technology - which has been struggling to find an application for years.

The screen

It is, of course, several smaller displays stuck together, and still not in colour

Plastic Logic sprung from Silicon Fen (or "Cambridge" as it used to be known) over a decade ago with a technique for printing transistors onto a flexible plastic substrate. The obvious application was flexible screens, utilising e-ink technology, and the company initially raised money on the back of bendy screens, then on the grounds they were more robust (plastic screens bend, not break) and finally by weight (glass is heavy).

Sadly none of those pitches was very compelling and just over a year ago the company was bailed out with $700m in Russian cash which it has been spending to tool up a production run of unremarkable e-readers to Russian schools while it tries to push itself into any other market it can find.

Last month we were back to bendy screens again, then screens on credit cards and now billboards, all of which smacks of a company with a really cool solution desperately looking for a problem that only it can solve. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.