Feeds

Google revs Motorola innovation with Guy Kawasaki hire

'Apple Fellow' to provide excitement lessons for staid mobes unit

The essential guide to IT transformation

Although its Android platform is now streaking up the charts courtesy of Samsung's success in the smartphone business, Google's own mobiles turn in consistently less-than-stellar performances. So the Chocolate Factory has hired former Apple evangelist Guy Kawasaki to try and breathe some life into the brand.

Of course, Motorola's woes stretch back far further than its absorption into Mountain View's sticky embrace – and it's generally assumed that Google was more interested in Motorola's patent portfolio than actual products. However, since the acquisition, Motorola's weakness has proven a drag on Google's balance sheet.

As stated by Google CFO Patrick Pichette at the Morgan Stanley Technology Conference last Thursday (February 28), the Motorola product pipeline acquired by Google lacked any “'wow' by Google standards.”

That pipeline, he said, had to be “drained” – which includes recent DROID-series launches (RAZR MAXX HD, RAZR M) ahead of the upcoming May “X Phone” launch.

As that pipeline drains, however, Google will have to stand on its own successes or failures, so to get punters excited at the prospect of owning a product that Sergey Brin in February told the Long Beach TED conference is “emasculating”, the company is turning to Kawasaki.

The once-Apple evangelist will work as an advisor to Google, focussing on product design, user interface, marketing and social media according to his Facebook post. Although a long time away from Apple, Androidauthority notes that he is one of a small handful of “Apple Fellows” (as is Steve Wozniak). Kawasaki has kicked off his stint with the creation of the Mobile Devices Google+ Community, http://www.androidauthority.com/guy-kawasaki-motorola-163284/ here.

El Reg will wait patiently for the “wow” factor to emerge. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.