Feeds

VMware execs shake fists at Amazon Web Services cloud

'How can we be losing to a jumped-up bookseller?'

Beginner's guide to SSL certificates

VMware executives have lashed out at Amazon Web Services, warning partners that if they let workloads go to the cloud, they are unlikely to come back.

In a high-octane speech at the virtualization giant's worldwide partner conference, VMware chief Pat Gelsinger warned attendees of the threat posed by Bezos's cloud.

"If a workload goes to Amazon, you lose, and we have lost forever," Gelsinger said, according to Steven Burke of CRN.

"We want to own corporate workload. ... we all lose if they end up in these commodity public clouds. We want to extend our franchise from the private cloud into the public cloud and uniquely enable our customers with the benefits of both. Own the corporate workload now and forever."

Later on, VMware's chief operating officer Carl Eschenbach asks his audience how they cannot "collectively beat a company that sells books."

Amazon Web Services seemed fairly unruffled by the events, with the cloud company's de facto leader Werner Vogels saying "as long as people see us as a bookstore, we are fine" to Juniper Networks' chief security architect via Twitter.

For more VMware teeth-gnashing hop on over to CRN.

VMware's situation sounds disturbingly like the plot of Werner Herzog's Aguirre: The Wrath of God – a film that portrays the crack-up of a band of old world Spanish conquistadors as they journey into the heart of the Amazon rainforest searching for El Dorado, the lost city of gold.

VMware and other enterprise IT giants look to be in much the same position, as they make tentative forays into a cloud computing market defined by a competitor that comes from a different culture, with different values, and which does not want to be colonized. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.