Feeds

Microsoft Surface Pro will land in UK in WEEKS*

That pricing with those channels? Good luck, Redmond

Gartner critical capabilities for enterprise endpoint backup

Updated Microsoft struggled to fill retailers' shelves with the 128GB Surface Pro in North America but is rolling out both this and the little-loved 64GB version in Blighty later this month.

In a statement last night, Redmond confirmed the Pro will start shipping to Australia, China, France Germany, Hong Kong, New Zealand and the UK from "late March".

"We are eager to see people and businesses in more countries get a chance to experience this new category of devices," said Panos Panay, corp veep for Microsoft Surface.

Some people Stateside are STILL keen to "share the experience" but Microsoft got its forecasting wrong, as well as the initial launch date.

Retail outlets across the Atlantic ran into shortages almost immediately after the Pro was launched last month, and even an upgrade offer on the 64GB version fell flat.

But last night Redmond said it was "working super hard to get new inventory into retail but recognise demand exists in other countries as well".

The recent experience with Surface RT might have shaped the stocking strategy - only 722,000 units were sold worldwide in the run-up to Christmas following its launch in late October.

Part of the reason for this was its limited distribution - Microsoft initially sold it directly before hauling on board a couple of retailers including John Lewis and Harrods, a mistake it could be replicating with Pro.

Microsoft's Panay said the Pro offers "the best of a tablet and a PC", Some channel partners view the device as suitable for business customers, but so far there has been no confirmation of wider routes to market.

Salman Chaudhry, mobile PC analyst at Context, said he had two reservations about Pro: that Microsoft would bypass the B2B channel and that the product would be priced to fail.

"The 128GB version is $999 in the US without a keyboard so it is safe to say it will be £800 in the UK and somewhere between £900 to £1,100 for the full package (including keyboard).

"Given the overall economic situation and the dynamics of the PC market it will be a premium product," he told us, "and it is not going to go through the right channels". ®

* Since the publication of this article, Microsoft has updated the wording on an entry on its Surface blog to say: "The Surface Pro will be heading to Australia, China, France, Germany, Hong Kong, New Zealand and the United Kingdom in the coming months." But it still maintains that the rollout will begin at the end of March. We'll keep you posted.

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.