Feeds

Microsoft Surface Pro will land in UK in WEEKS*

That pricing with those channels? Good luck, Redmond

SANS - Survey on application security programs

Updated Microsoft struggled to fill retailers' shelves with the 128GB Surface Pro in North America but is rolling out both this and the little-loved 64GB version in Blighty later this month.

In a statement last night, Redmond confirmed the Pro will start shipping to Australia, China, France Germany, Hong Kong, New Zealand and the UK from "late March".

"We are eager to see people and businesses in more countries get a chance to experience this new category of devices," said Panos Panay, corp veep for Microsoft Surface.

Some people Stateside are STILL keen to "share the experience" but Microsoft got its forecasting wrong, as well as the initial launch date.

Retail outlets across the Atlantic ran into shortages almost immediately after the Pro was launched last month, and even an upgrade offer on the 64GB version fell flat.

But last night Redmond said it was "working super hard to get new inventory into retail but recognise demand exists in other countries as well".

The recent experience with Surface RT might have shaped the stocking strategy - only 722,000 units were sold worldwide in the run-up to Christmas following its launch in late October.

Part of the reason for this was its limited distribution - Microsoft initially sold it directly before hauling on board a couple of retailers including John Lewis and Harrods, a mistake it could be replicating with Pro.

Microsoft's Panay said the Pro offers "the best of a tablet and a PC", Some channel partners view the device as suitable for business customers, but so far there has been no confirmation of wider routes to market.

Salman Chaudhry, mobile PC analyst at Context, said he had two reservations about Pro: that Microsoft would bypass the B2B channel and that the product would be priced to fail.

"The 128GB version is $999 in the US without a keyboard so it is safe to say it will be £800 in the UK and somewhere between £900 to £1,100 for the full package (including keyboard).

"Given the overall economic situation and the dynamics of the PC market it will be a premium product," he told us, "and it is not going to go through the right channels". ®

* Since the publication of this article, Microsoft has updated the wording on an entry on its Surface blog to say: "The Surface Pro will be heading to Australia, China, France, Germany, Hong Kong, New Zealand and the United Kingdom in the coming months." But it still maintains that the rollout will begin at the end of March. We'll keep you posted.

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.