Feeds

Australian Bureau of Meteorology apps to map future rain

Third-party ads to commence this month

Securing Web Applications Made Simple and Scalable

Australia's Bureau of Meteorology (BoM) will this month start to place third-party advertising on its websites and is also on track to produce its own apps later in 2013 and appears set to equip them with technology that maps future rainfall.

The BoM last year won Budget funding to enhance its website to take ads, a measure that will allow Australia's government to cash in on the astounding popularity of its site, ranked the 18th-most visited in Australia (and 2067th in the world) by Alexa.

Speaking at the GeoNext conference in Sydney this week, meteorologist Doctor Robert Dahni said he has seen internal presentations of a revised site ready to carry advertising. The BoM's media team has since confirmed that a year-long trial of third-party advertising will commence this March.

Dr Dahni also told the conference that the Bureau is on track to deliver apps of its own in 2013. Many third-party apps currently include BoM data, and the Bureau is content for that to continue. For its own apps, Dahni said the organisation hopes to include services not currently exposed to the public. One of those, titled STEPS, will offer maps of likely future rainfall. The Bureau's current rain radar plots rain in close to real-time, using animated GIFs to show rainfall moving ten minutes per frame.

STEPS will upgrade that service by publishing maps maps that show where rain is likely to fall in 30, 60 and 90 minutes time, based on the path of current rain and other forecast data. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.