Feeds

Visa to devs: Please take contents of our wallet

Make shopping fun like first-person-shooters to repel PayPal, Google

Secure remote control for conventional and virtual desktops

Buying stuff online should be so fast and fun that it resembles the experience offered by first-person shooters, in which as soon as one acquires a tool it is possible to start using it.

That's the professional opinion of Greg Storey, head of Visa's V.me service for Asia-Pacific, Central Europe, Middle East and Africa.

Speaking in Sydney at the GeoNext conference, Storey said online shopping is mostly broken, as credit card payments take too long and are too complicated. That's good news for PayPal and has meant the likes of Google and Amazon have entered the payments industry. Visa thinks most such efforts can be dismissed.

PayPal, Storey said, has “laid a path for us to follow” and Visa will do so happily, knowing that it will not only satisfy consumers but put price pressure on its rival.

Google, he said, doesn't have the hard core banking background to make it as safe, in reality or punters' perceptions, as banks and those like Visa who have worked with banks for long periods of time.

“Google will be disruptive and that will be fun to you,” Storey said, “but they don't care about making money from payment. They just want to do a better job of winning consumer focus” and therefore serving more ads.

Visa's response is a platform called V.me, that it is hoped will eventually offer payments, loyalty schemes, rewards, coupons, comparison shopping, financial management and more, all delivered to the point of sale or mobile device.

The hope relies on developers, a group Storey said Visa has never previously courted, but will now do so vigorously so that vendors of e-commerce software tool up to bake V.me into their products. While Visa itself will of course be nourished by any success it enjoys, Storey thinks consumers will also enjoy the change, as he said a “very dated and simplistic approach was taken” towards the design of today's online payment system, resulting in most requiring six steps and over forty data fields to make a payment. Storey hopes to reduce that to two steps and four fields. If only fragging the average level boss was so easy. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.