Feeds

Best Buy takes axe to touchy Windows 8 PCs - lops $100 off price

Sit down, Surface, you don't count

Beginner's guide to SSL certificates

Best Buy will slash $100 off the price of touchscreen Windows 8 PCs.

From Monday the US retail chain will cut the cost of Sony, Acer, Toshiba, Dell and HP touch-driven laptops plus two models of Samsung's all-in-ones to shift stock.

You can see the full range of discounted gear here. Best Buy’s discount will not apply to Windows 8 tablets nor to Microsoft’s laptop-tablet-ish Surface.

Best Buy lowered its prices after a survey revealed that shoppers who bought touchscreen Windows 8 devices were “significantly happier” than those who bought PCs with a bog-standard display, according to the The Wall Street Journal.

“Touch is a critical component to Windows 8 from a customer satisfaction perspective,” Jason Bonfig, Best Buy’s vice-president for merchant computing, told the WSJ.

In the run up to the Windows 8 release, Microsoft gave PC makers clear advice on the hardware to put into their computers to take advantage of the new operating system's features - such as touchscreens for the new finger-driven user interface. But the manufacturers resisted because they believed adding the extra hardware would make the machines too expensive and unsellable.

Windows 8 then failed to shift in significant volumes over the Christmas shopping period, leaving Best Buy and other shops stocked up with unsold inventory. One senior source at a major PC maker told The Reg consumers snapped up Windows 7 PCs rather than machines running Windows 8. ®

Intelligent flash storage arrays

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.