Feeds

Hipsters have spoken: Microsoft is 'hip to be square'

Porcine aviation squadron ready for take off

Secure remote control for conventional and virtual desktops

Microsoft is getting hip again, according to a Reuters/Ipsos poll, but Google's still the coolest kid in school.

The polling organization asked the US's finest 18 and 29-year-olds what the coolest tech brands are, and for the first time in a long while around half answered Microsoft. The generation that grew up with an Xbox – and the recent buzz around the Surface fondleslab and Phone 8 – appears to have helped Redmond begin to shed its buttoned-down image.

Reuters quotes Josh Johnson, a 24-year-old media-arts student at the University of South Carolina, as an example of how Microsoft is winning the hearts and wallets of the new generation. "I know Apple is the cool, hip brand right now," he said, "but if Microsoft keeps coming out with new tech I'm sure it'll be back soon."

That said, Cupertino's still cooler than its Redmond rivals. About 60 per cent of da yout – in the South London vernacular – think that Apple is cooler than it was a few years ago. But before Tim Cook pops a cork, the survey also found that Google is the prom king of the tech classroom, with seven out of 10 of the 4,798 people polled giving it the thumbs-up.

Facebook has grown even less cool than Microsoft, according to 47 per cent of respondents, but even so 90 per cent of them reported checking in on the social networking site, and over half on a daily basis – declining in coolness doesn't mean discarded.

The news coincides with a recent interview with Microsoft CEO Steve Ballmer, in which he hinted that consumers were Redmond's latest focus.

"Our number one thing is supplying products to consumers," he told MIT Review. "That's kind of what we do. Sixty-five percent of all PCs go to the consumer, not to the enterprise. Seventy percent of all Office suites go to the consumer, not the enterprise. One hundred percent of all Xboxes go to the consumers, not the enterprise. Now, we've monetized the enterprise better than the consumer, there's no question about that." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.