Feeds

Hipsters have spoken: Microsoft is 'hip to be square'

Porcine aviation squadron ready for take off

Providing a secure and efficient Helpdesk

Microsoft is getting hip again, according to a Reuters/Ipsos poll, but Google's still the coolest kid in school.

The polling organization asked the US's finest 18 and 29-year-olds what the coolest tech brands are, and for the first time in a long while around half answered Microsoft. The generation that grew up with an Xbox – and the recent buzz around the Surface fondleslab and Phone 8 – appears to have helped Redmond begin to shed its buttoned-down image.

Reuters quotes Josh Johnson, a 24-year-old media-arts student at the University of South Carolina, as an example of how Microsoft is winning the hearts and wallets of the new generation. "I know Apple is the cool, hip brand right now," he said, "but if Microsoft keeps coming out with new tech I'm sure it'll be back soon."

That said, Cupertino's still cooler than its Redmond rivals. About 60 per cent of da yout – in the South London vernacular – think that Apple is cooler than it was a few years ago. But before Tim Cook pops a cork, the survey also found that Google is the prom king of the tech classroom, with seven out of 10 of the 4,798 people polled giving it the thumbs-up.

Facebook has grown even less cool than Microsoft, according to 47 per cent of respondents, but even so 90 per cent of them reported checking in on the social networking site, and over half on a daily basis – declining in coolness doesn't mean discarded.

The news coincides with a recent interview with Microsoft CEO Steve Ballmer, in which he hinted that consumers were Redmond's latest focus.

"Our number one thing is supplying products to consumers," he told MIT Review. "That's kind of what we do. Sixty-five percent of all PCs go to the consumer, not to the enterprise. Seventy percent of all Office suites go to the consumer, not the enterprise. One hundred percent of all Xboxes go to the consumers, not the enterprise. Now, we've monetized the enterprise better than the consumer, there's no question about that." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.