Related topics

Yahoo! 'OPTIMISES'! website! for! fondleslabs! AND Facebook!

Please Sir, Mayer have some more Web2.0rhea?

Yahoo! has once again redesigned its website as the ailing internet company attempts to squeeze more ad juice out of its online estate.

The Purple Palace's CEO Marissa Mayer announced the latest makeover in a blog post on Wednesday that was peppered with words netizens might normally associate with Facebook.

Mayer, who took to the helm of Yahoo! after quitting her high-ranking job at Google, has slapped on the Web2.0rhea paint by integrating the site more closely with Mark Zuckerberg's free content ad network.

She explained:

Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles.

Whether you are a sports fanatic or entertainment buff, you can easily customise your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.

Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications. From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need.

Yahoo!'s boss added that the site had been "optimised" for fondleslabs.

It's only being rolled out to users in the US currently, and the company wants to see what the "response" is like before spreading the Web2.0 love across the Atlantic. ®

Sponsored: 5 critical considerations for enterprise cloud backup