Feeds

Apple accounts for 20% of all US consumer electronics cash

Smartphones and tablets the only growth markets

Security for virtualized datacentres

The latest research data on US consumer electronics spending from analyst house NPD shows that Apple has a commanding market position, taking 19.9 per cent of all sales in 2012.

The top five companies by spending last year were Apple, Samsung, HP, Sony, and Dell, but of those only Apple and Samsung actually saw their market share rising; the Korean manufacturer's share grew from 7 per cent in 2011 to 9.3 per cent last year. The duo saw sales increase $6.5bn in 2012, while revenues in the rest of the industry fell by $9.5bn.

"While CE remains a dynamic industry the fact is that the stellar growth of the past few years has made growth today more difficult," said Stephen Baker, VP of industry analysis at NPD, in a statement.

"Most market segments have high penetration rates and the demand for additional devices is slowing, or declining. Tablets and smartphones have been able to stimulate demand for additional devices, but unfortunately it hasn't been enough, yet, to sustain positive growth trends."

Since tablets and smartphones are Apple's hottest items at the moment that's good news for Cupertino, and to a lesser extent for Samsung as it's also heavily invested in both markets. But for players in more established fields such as laptops and desktops, the data makes for grim reading, since it shows how far tablets in particular are cannibalizing sales.

Overall consumer electronics sales fell two per cent in 2012, double the rate of decline in 2011. According to the NPD, the sector has had only one quarter of growth in the last two years, but since that came at the end of 2012, things might be looking up.

"After struggles with declining categories, and increasingly saturated markets over the last few years, fourth quarter's results may be the first sign that even as a mature industry consumer technology can grow again, albeit with a very different dynamic than in previous growth spurts," concluded Baker. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.