Feeds

Apple accounts for 20% of all US consumer electronics cash

Smartphones and tablets the only growth markets

High performance access to file storage

The latest research data on US consumer electronics spending from analyst house NPD shows that Apple has a commanding market position, taking 19.9 per cent of all sales in 2012.

The top five companies by spending last year were Apple, Samsung, HP, Sony, and Dell, but of those only Apple and Samsung actually saw their market share rising; the Korean manufacturer's share grew from 7 per cent in 2011 to 9.3 per cent last year. The duo saw sales increase $6.5bn in 2012, while revenues in the rest of the industry fell by $9.5bn.

"While CE remains a dynamic industry the fact is that the stellar growth of the past few years has made growth today more difficult," said Stephen Baker, VP of industry analysis at NPD, in a statement.

"Most market segments have high penetration rates and the demand for additional devices is slowing, or declining. Tablets and smartphones have been able to stimulate demand for additional devices, but unfortunately it hasn't been enough, yet, to sustain positive growth trends."

Since tablets and smartphones are Apple's hottest items at the moment that's good news for Cupertino, and to a lesser extent for Samsung as it's also heavily invested in both markets. But for players in more established fields such as laptops and desktops, the data makes for grim reading, since it shows how far tablets in particular are cannibalizing sales.

Overall consumer electronics sales fell two per cent in 2012, double the rate of decline in 2011. According to the NPD, the sector has had only one quarter of growth in the last two years, but since that came at the end of 2012, things might be looking up.

"After struggles with declining categories, and increasingly saturated markets over the last few years, fourth quarter's results may be the first sign that even as a mature industry consumer technology can grow again, albeit with a very different dynamic than in previous growth spurts," concluded Baker. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.