Feeds

Telstra opens up footy app

AFL for Optus, Voda customers as well

Internet Security Threat Report 2014

Telstra has surprised “Aussie rules” football fans by announcing that its mobile app will be available to viewers on all carriers for the 2013 season.

Readers may recall a not-so-veiled threat by Australian Football League boss Andrew Demetriou, who in 2011 pitched the idea of sports codes bypassing telecommunications carriers entirely once the National Broadband Network was rolled out.

At the time, Demetriou emphasised the AFL’s ownership of its content, a position he reiterated during the lengthy legal action ending in the High Court of Australia shutting down the Optus TV Now service.

It may be mere coincidence, but the AFL’s desire to get the maximum paid reach for its content seems to be fulfilled in the Telstra announcement, which states simply: “Footy fans on any Australian mobile network can tune in live to the 2013 NAB Cup on mobile and tablet devices for the first time following the launch of the AFL Live Official App, powered by Telstra.”

Telstra relinquishing its “preciousss” distribution exclusivity will pose an interesting dilemma for rivals Optus and Vodafone. Since fans will be subscribing not to a network but to the content – $14.99 a month to watch and replay live video – the two other carriers will probably be galled to have Telstra-sourced content appearing on iPhones and iPads on their networks. On the other hand, there’s always a chance that customers will have to upgrade their plans to avoid ruinous traffic charges.

The free version of the app provides live feeds of radio commentary, highlight videos, live scores and summaries and so on; the paid upgrade adds the live video and replays, WiFi support, and the ability to port the subscription across multiple devices.

The currently-available version of the app will provide access to most (but not all) pre-season games, with a March upgrade planned for the premiership season.

The app is available for Apple phones and tablets, and Android gear. ®

Beginner's guide to SSL certificates

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.