Feeds

Telstra opens up footy app

AFL for Optus, Voda customers as well

Beginner's guide to SSL certificates

Telstra has surprised “Aussie rules” football fans by announcing that its mobile app will be available to viewers on all carriers for the 2013 season.

Readers may recall a not-so-veiled threat by Australian Football League boss Andrew Demetriou, who in 2011 pitched the idea of sports codes bypassing telecommunications carriers entirely once the National Broadband Network was rolled out.

At the time, Demetriou emphasised the AFL’s ownership of its content, a position he reiterated during the lengthy legal action ending in the High Court of Australia shutting down the Optus TV Now service.

It may be mere coincidence, but the AFL’s desire to get the maximum paid reach for its content seems to be fulfilled in the Telstra announcement, which states simply: “Footy fans on any Australian mobile network can tune in live to the 2013 NAB Cup on mobile and tablet devices for the first time following the launch of the AFL Live Official App, powered by Telstra.”

Telstra relinquishing its “preciousss” distribution exclusivity will pose an interesting dilemma for rivals Optus and Vodafone. Since fans will be subscribing not to a network but to the content – $14.99 a month to watch and replay live video – the two other carriers will probably be galled to have Telstra-sourced content appearing on iPhones and iPads on their networks. On the other hand, there’s always a chance that customers will have to upgrade their plans to avoid ruinous traffic charges.

The free version of the app provides live feeds of radio commentary, highlight videos, live scores and summaries and so on; the paid upgrade adds the live video and replays, WiFi support, and the ability to port the subscription across multiple devices.

The currently-available version of the app will provide access to most (but not all) pre-season games, with a March upgrade planned for the premiership season.

The app is available for Apple phones and tablets, and Android gear. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.