Feeds

Telstra opens up footy app

AFL for Optus, Voda customers as well

Secure remote control for conventional and virtual desktops

Telstra has surprised “Aussie rules” football fans by announcing that its mobile app will be available to viewers on all carriers for the 2013 season.

Readers may recall a not-so-veiled threat by Australian Football League boss Andrew Demetriou, who in 2011 pitched the idea of sports codes bypassing telecommunications carriers entirely once the National Broadband Network was rolled out.

At the time, Demetriou emphasised the AFL’s ownership of its content, a position he reiterated during the lengthy legal action ending in the High Court of Australia shutting down the Optus TV Now service.

It may be mere coincidence, but the AFL’s desire to get the maximum paid reach for its content seems to be fulfilled in the Telstra announcement, which states simply: “Footy fans on any Australian mobile network can tune in live to the 2013 NAB Cup on mobile and tablet devices for the first time following the launch of the AFL Live Official App, powered by Telstra.”

Telstra relinquishing its “preciousss” distribution exclusivity will pose an interesting dilemma for rivals Optus and Vodafone. Since fans will be subscribing not to a network but to the content – $14.99 a month to watch and replay live video – the two other carriers will probably be galled to have Telstra-sourced content appearing on iPhones and iPads on their networks. On the other hand, there’s always a chance that customers will have to upgrade their plans to avoid ruinous traffic charges.

The free version of the app provides live feeds of radio commentary, highlight videos, live scores and summaries and so on; the paid upgrade adds the live video and replays, WiFi support, and the ability to port the subscription across multiple devices.

The currently-available version of the app will provide access to most (but not all) pre-season games, with a March upgrade planned for the premiership season.

The app is available for Apple phones and tablets, and Android gear. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.