Apple design bloke Ive finally honoured properly - with Blue Peter badge
Yeah not you, Scott Forstall
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The Apple products he designs have high-cost premium components, but Jony Ive fondly remembers making a paintbrush holder out of an old detergent bottle after watching a Blue Peter episode during his childhood in Essex.
Sir Jony told Blue Peter presenter Barney Harwood in a show to be aired this Saturday that he "remembered vividly" making a "fantastic paintbrush holder" by slicing off the top of the bottle, inverting it and sticking it inside.
The young Ive was entranced by the way that the inverted lid held the brushes in place and ALSO stopped water coming out if you knocked it over.
"I remember that really clearly" he says on the show.
"I like the way that there were products that you thought were no longer useful but then reusing them. It was fantastic," Ive said of the Blue Peter DIY sessions that famously include sticking together old boxes and toilet rolls.
Ive also approved of a British tot's design pitch for a school bag/pencil case/lunchbox all in one: little Sarah demoed her product idea for a bag that came with a GPS enabled wrist navigator that could trace the location of the bag at any time.
Ive praised the bag's water bottle and quick release pencil case straps but steered clear of referring to the GPS tracking watch [too close to Apple's own watch plans perhaps…? Watch this space.] Only about 1,000 gold Blue Peter badges have been presented; those lucky few include the Queen and Harry Potter millionaire JK Rowling, and fellow Chingford dweller David Beckham who went to the same primary school as Ive.
Sir Jony seemed genuinely pleased to get a gold Blue Peter badge - the highest accolade in the Blue Peter badge rankings. He presented Blue Peter with a CNC-milled aluminium plaque of the Blue Peter crest.
Increasingly the creative force behind Apple, after the ouster of software VP Scott Forstall, Ive has spread his power base into software and UI design as well as hardware. Sadly it seems as though the Blue Peter episode will not delve into Apple politics or the extent of his growing influence.
The full gadget-themed show will be shown Saturday. ®
COMMENTS
I can see why Apple and Blue Peter are a good fit
Children have been making things for them for years...
Really bugs me
BBC are managing now to advertise Apple to the kids, not content to just have Rory CJ drooling and shouting how wonderful they are they are now targeting kids programs with the same propaganda.
Apple did NOT invent the touch screen phone, nor the smartphone, nor even the concept of a phone... they did produce a decent device, but frankly it lacked in some areas (like being able to make calls reliably and battery life). Yet the BBC carry on as if the iPhone was some sort of magnificent achievement.
Perhaps rather than giving a badge to a guy who ran off from his own country and setup abroad they could perhaps have given the badge to the guy who managed to create Symbian from Psion software and the major mobile phone companies, who stayed in the UK, who used British engineers to develop the worlds first smartphone, the company that pioneered touch screens, created the concept of a smartphone, created an OS which allowed for decent battery life (didn't just take some linux and hack it). But oh no, the BBC has joined in with successions of British politicians and other 'stars' to rubbish absolutely everything that British people ever do while praising and worshiping anything foreign. No wonder the country is in such a bloody mess.
Fact Checking
to celebrities including the Queen, JK Rowling and fellow Chingford dweller David Beckham (they went to the same primary school).
Are we absolutely certain that the Queen and David Beckham went to the same primary school? Of course, she was just Lizzie Windsor back in those days, but she's done pretty well for herself, eh?
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