Feeds

Apple design bloke Ive finally honoured properly - with Blue Peter badge

Yeah not you, Scott Forstall

Top three mobile application threats

The Apple products he designs have high-cost premium components, but Jony Ive fondly remembers making a paintbrush holder out of an old detergent bottle after watching a Blue Peter episode during his childhood in Essex.

Sir Jony told Blue Peter presenter Barney Harwood in a show to be aired this Saturday that he "remembered vividly" making a "fantastic paintbrush holder" by slicing off the top of the bottle, inverting it and sticking it inside.

The young Ive was entranced by the way that the inverted lid held the brushes in place and ALSO stopped water coming out if you knocked it over.

"I remember that really clearly" he says on the show.

"I like the way that there were products that you thought were no longer useful but then reusing them. It was fantastic," Ive said of the Blue Peter DIY sessions that famously include sticking together old boxes and toilet rolls.

Ive also approved of a British tot's design pitch for a school bag/pencil case/lunchbox all in one: little Sarah demoed her product idea for a bag that came with a GPS enabled wrist navigator that could trace the location of the bag at any time.

Ive praised the bag's water bottle and quick release pencil case straps but steered clear of referring to the GPS tracking watch [too close to Apple's own watch plans perhaps…? Watch this space.] Only about 1,000 gold Blue Peter badges have been presented; those lucky few include the Queen and Harry Potter millionaire JK Rowling, and fellow Chingford dweller David Beckham who went to the same primary school as Ive.

Sir Jony seemed genuinely pleased to get a gold Blue Peter badge - the highest accolade in the Blue Peter badge rankings. He presented Blue Peter with a CNC-milled aluminium plaque of the Blue Peter crest.

Increasingly the creative force behind Apple, after the ouster of software VP Scott Forstall, Ive has spread his power base into software and UI design as well as hardware. Sadly it seems as though the Blue Peter episode will not delve into Apple politics or the extent of his growing influence.

The full gadget-themed show will be shown Saturday. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.