Feeds

BBC Vision and Audio tossed on bonfire, replaced by 'TV', 'Radio'

New DG calls a spade a spade, kills off euphemisms

Remote control for virtualized desktops

Strategy Unboutique In a radical rebranding move, the BBC will rename the department responsible for television programmes to "TV", and the department responsible for radio to "Radio". The department that produces journalism - sport and news - will henceforth be known as the "Journalism" department.

The changes coincide with a reshuffle of Beeb top brass by new Director General Tony Hall, who officially starts work on 2 April.

Since 2006 the TV unit has been known as "BBC Vision", and radio as "BBC Audio and Music". Both names were created in a strategy-boutique exercise by Mark Thompson, who promised a more responsive operation. In 2010, "Vision" could count at least 70 staff on salaries over six figures, including £410,000 for then-head of department Jana Bennett.

Hall will bring in former Labour culture minister James Purnell, who was head of corporate planning at the BBC in the 1990s; Purnell will be the broadcaster's director of strategy and digital on a salary of £295,000. And moving sideways to Radio is Director of News Helen Boaden, who was very mildly ticked off in the Pollard report* into Newsnight's handling of a Jimmy Savile investigation.

The current Audio and Music radio chief Tim Davie will be promoted to run the BBC's commercial wing, BBC Worldwide. Hall said the entire reshuffle will be funded from existing budgets.

You can get a sense of the structure by clicking on this simple infographic.

Hall's shake-up will undoubtedly disappoint Reg columnist Steve Bong, who is a fan of the 2006 rebranding.

"BBC Vision is a good start, the next step is to abolish TV completely. The BBC [should] leverage existing digital platforms like YouTube to deliver its video content, which will naturally need to be of a length suitable for the new always-on digital generation," he wrote in his ultimately unsuccessful public application for the post of Director General in November.

The storied Shoreditch VC today told us the reversion to TV and Radio "was a black day for nextification". ®

Boadnote

* Boaden's lawyers told Nick Pollard that no blame should be attached to the Director of News. But Pollard argued that since "a significant part" of her department was in "virtual meltdown", she should have taken "much greater responsibility" [Pollard, page 184]. "Excellent blog. You are a terrific writer x", Boaden texted Newsnight editor Peter Rippon during the height of the Beeb's Savile troubles [quote 91].

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.