Feeds

The official iPhone actually runs Android - in Brazil

Apple left hurting by painful Brazilian procedure

3 Big data security analytics techniques

Apple has lost the rights to the trademark "iPhone" in Brazil to a local manufacturer which makes an Android phone called the iPhone NEO. Yesterday the Brazilian Trademark and Patents Office rejected Apple's claims to the trademark "iPhone" in the category of telecoms and the category of electronic devices.

"Registration rejected due to legal conventions" reads the notice on Apple's trademark application number 829213910, which requests use of "iPhone" in class 38 for Telecommunications and was filed in November 2007.

Brazilian electronics maker Gradiente applied for the trademark "iPhone" in 2000, reports the Wall Street Journal, and was granted the rights to the trademark in 2008. However to claim the mark the company must make commercial use of it within a five year window. It took Gradiente till December 2012 to release the IPHONE Neo One, an Android handset, confirming their claim and triggering the rejection of Apple's application.

Screengrab Brazil's patent and trademark office, Apple trademark

A screengrab of the rejected Apple Trademark Application for iPhone in Class 38

Apple is contesting the decision on the basis that Gradiente failed to make use of its trademark within the five year window, states the Journal.

Apple was granted the Brazilian trademark application for "iPhone" in four other categories including: Class 39, computer services; Class 41, the provision of entertainment services; Class 35 retail stores and in Class 42, computers.

Apple was refused the rights to "iPhone" in Class 38 telecoms (application number 829213910) and in Class 9 for electronic and scientific devices (application number 829272747).

Apple is in a similar tussle in Mexico where it recently lost a trademark infringement lawsuit to a Telco with a trademark on iFone. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.