Feeds

Home Depot pulls out of newly-named RIM, gets in bed with Apple

10,000 devices, another big drop in a growing ocean

The Power of One Infographic

Home Depot is the latest US company to drop BlackBerry, handing out 10,000 iPhones to executives and other management staff and wiping out 3 per cent of BlackBerry's share price in the process.

News of the decision left BlackBerry shares down, but it remains unclear if Home Depot made its decision before or after the launch of the Z10. That's critical because BlackBerry - formerly known as RIM - is pinning everything on the new handset - and if that's not enough to restore faith in the brand then nothing will be. Talking to Reuters, Home Depot confirmed that it was replacing the BlackBerrys, but wouldn't say when the critical decision had been made, or even when the replacement programme had begun.

If Home Depot had been waiting to see the new hardware, and had decided to switch following the 30 January launch then that would be damning indeed, but if it was already in the process then it's less worrying, though still bad news for BlackBerry.

Ten thousand devices sounds like a lot, but it's a drop in the ocean... but it follows a lot of other drops into what's becoming an unstoppable flood. BlackBerry hasn't much time left to get some market share. It is still the third mobile ecosystem by a good margin but needs to get some wins of a similar size to Home Depot if it's going to turn around the decline. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.