Feeds

Home Depot pulls out of newly-named RIM, gets in bed with Apple

10,000 devices, another big drop in a growing ocean

Gartner critical capabilities for enterprise endpoint backup

Home Depot is the latest US company to drop BlackBerry, handing out 10,000 iPhones to executives and other management staff and wiping out 3 per cent of BlackBerry's share price in the process.

News of the decision left BlackBerry shares down, but it remains unclear if Home Depot made its decision before or after the launch of the Z10. That's critical because BlackBerry - formerly known as RIM - is pinning everything on the new handset - and if that's not enough to restore faith in the brand then nothing will be. Talking to Reuters, Home Depot confirmed that it was replacing the BlackBerrys, but wouldn't say when the critical decision had been made, or even when the replacement programme had begun.

If Home Depot had been waiting to see the new hardware, and had decided to switch following the 30 January launch then that would be damning indeed, but if it was already in the process then it's less worrying, though still bad news for BlackBerry.

Ten thousand devices sounds like a lot, but it's a drop in the ocean... but it follows a lot of other drops into what's becoming an unstoppable flood. BlackBerry hasn't much time left to get some market share. It is still the third mobile ecosystem by a good margin but needs to get some wins of a similar size to Home Depot if it's going to turn around the decline. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.