Feeds

Home Depot pulls out of newly-named RIM, gets in bed with Apple

10,000 devices, another big drop in a growing ocean

Secure remote control for conventional and virtual desktops

Home Depot is the latest US company to drop BlackBerry, handing out 10,000 iPhones to executives and other management staff and wiping out 3 per cent of BlackBerry's share price in the process.

News of the decision left BlackBerry shares down, but it remains unclear if Home Depot made its decision before or after the launch of the Z10. That's critical because BlackBerry - formerly known as RIM - is pinning everything on the new handset - and if that's not enough to restore faith in the brand then nothing will be. Talking to Reuters, Home Depot confirmed that it was replacing the BlackBerrys, but wouldn't say when the critical decision had been made, or even when the replacement programme had begun.

If Home Depot had been waiting to see the new hardware, and had decided to switch following the 30 January launch then that would be damning indeed, but if it was already in the process then it's less worrying, though still bad news for BlackBerry.

Ten thousand devices sounds like a lot, but it's a drop in the ocean... but it follows a lot of other drops into what's becoming an unstoppable flood. BlackBerry hasn't much time left to get some market share. It is still the third mobile ecosystem by a good margin but needs to get some wins of a similar size to Home Depot if it's going to turn around the decline. ®

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.