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Yahoo! strikes! display! ad! deal! with! boss's! old! boss! Google!

No mention of Microsoft from Purple Palace's princess

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Yahoo! has inked a contextual advertising deal with Google, the financial terms of which were kept secret.

The move comes as ties between the Purple Palace and the Chocolate Factory have grown closer in the months since Marissa Mayer - one-time senior Google darling - took to the helm of Yahoo!.

Its agreement with Google is global and non-exclusive and will allow Mountain View to display ads on a number of Yahoo! properties and some co-branded sites using Google’s AdSense and AdMob services.

Yahoo! said in a blog post announcing the venture:

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

Yahoo! said it was excited about working with all its contextual ad buddies without singling out Microsoft for special attention even though Redmond powers the ailing web outfit's search.

In 2011, Yahoo!, AOL and Microsoft were all struggling to get the most out of their display ad business up against the likes of Google and Facebook. The result was that the three companies signed advertising deals together. Microsoft said at the time that the deals would mean that "premium display inventory" could be bought at scale.

With Google spreading the love to Yahoo! that certainly ought to be the case. ®

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