Feeds

Yahoo! strikes! display! ad! deal! with! boss's! old! boss! Google!

No mention of Microsoft from Purple Palace's princess

Top three mobile application threats

Yahoo! has inked a contextual advertising deal with Google, the financial terms of which were kept secret.

The move comes as ties between the Purple Palace and the Chocolate Factory have grown closer in the months since Marissa Mayer - one-time senior Google darling - took to the helm of Yahoo!.

Its agreement with Google is global and non-exclusive and will allow Mountain View to display ads on a number of Yahoo! properties and some co-branded sites using Google’s AdSense and AdMob services.

Yahoo! said in a blog post announcing the venture:

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

Yahoo! said it was excited about working with all its contextual ad buddies without singling out Microsoft for special attention even though Redmond powers the ailing web outfit's search.

In 2011, Yahoo!, AOL and Microsoft were all struggling to get the most out of their display ad business up against the likes of Google and Facebook. The result was that the three companies signed advertising deals together. Microsoft said at the time that the deals would mean that "premium display inventory" could be bought at scale.

With Google spreading the love to Yahoo! that certainly ought to be the case. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.