Feeds

200 million office workers gagging for a... Microsoft Surface?

Windows tablet is most desired by office workers - report

7 Elements of Radically Simple OS Migration

Microsoft Surface tablets are top of office workers' wish lists, research from Forrester has found, in a surprising discovery from its yearly survey of global information workers.

That means 200 million people want their employers to get them a Surface this year, states Forrester in the report 2013 Mobile Workforce Adoption Trends. That's a figure that will have Steve Ballmer twirling around in ecstasy given that actual global sales of Windows tablets since October stand at 1.6 million.

Demand for the Surface Tablet, credit Forrester 2013

Forrester's 2013 research

Nearly a third (32 per cent) of the 10,000 office workers interviewed by Forrester said they were interested in getting a Windows Surface tablet for work. Only 26 per cent wanted an iPad. However, 12 per cent already had an iPad while only 2 per cent had a Windows tablet. Why they thought they wanted one was unspecified. Still, if the IT procurement department are listening to their employees, it's good news for Microsoft.

But news for Apple in the enterprise sector was far from bad - the installed base of MacBooks and iMacs was on the rise: 9 per cent of laptops now used in business are now MacBooks, Forrester reported, while 3 per cent of desktops were iMacs.

It's a significant inroad into the enterprise sector for Apple, as the Forrester report pointed out:

Apple is the most important new technology supplier to enterprise since Microsoft itself in 1985. Apple’s presence in computers, smartphones, and tablets makes it a critical supplier.

And iPhones are the most wanted phone, with 33 per cent of workers questioned wanting to use an iPhone for work. Forrester estimate that 208 million global information workers want iPhones.

The value of tablets in the workplace was still not fully proven: only 21 per cent of workers regularly used a tablet for work, the report found. A whopping 79 per cent of workers didn't foresee a work use for fondleslabs.

Forrester surveyed 9,766 information workers globally to compile this research between September and October 2012. It defined information workers as people who have to use computers at least one hour a day for work. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?