Feeds

Microsoft to open 11 new retail stores by summer

All these Surfaces aren't going to sell themselves

Intelligent flash storage arrays

Microsoft has announced that it will open six new retail stores in North America by summer 2013, in addition to five locations that were previously announced in December.

To be precise, only a few of the new stores represent brand-new markets for Microsoft. Several are permanent replacements for earlier holiday pop-up stores, either on the same site or at another location within the same city.

In early December, Redmond announced that it would extend all of its pop-up store locations into 2013, and that some of them would transition into permanent, full retail stores – but it didn't say which ones.

Between Microsoft's statement on Boxing Day and the new announcement on Tuesday, we now know that at least seven pop-up stores will definitely be replaced with permanent outlets, and brand-new stores will be built in at least four cities.

Here's the full list of all the forthcoming store locations, with cities that did not previously have a Microsoft retail presence marked with an asterisk (*):

  • Beachwood, OH: Beachwood Place
  • Honolulu, HI: Ala Moana Center *
  • Miami, FL: Dadeland Mall
  • Natick, MA: Natick Mall
  • Portland, OR: Pioneer Place
  • Salt Lake City, UT: City Creek Center *
  • San Antonio, TX: The Shops at La Cantera
  • San Francisco, CA: Westfield San Francisco Centre
  • Schaumburg, IL: Woodfield Mall *
  • St. Louis, MO: St. Louis Galleria
  • Troy, MI: The Somerset Collection *

In keeping with its past practice, Microsoft is following Apple's lead as it expands into new markets. Each of the four new stores that aren't replacing existing pop-up stores will open in a shopping center that's already home to an Apple Store, as was the case with all but six of the 32 holiday pop-up stores.

In a blog post on Tuesday, Microsoft sales and marketing manager Jonathan Adashek said that grand-opening celebrations are planned for the Honolulu, Natick, Portland, Shaumberg, and Troy locations, with further details to be revealed in the coming weeks. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.