Feeds

Microsoft to open 11 new retail stores by summer

All these Surfaces aren't going to sell themselves

Security for virtualized datacentres

Microsoft has announced that it will open six new retail stores in North America by summer 2013, in addition to five locations that were previously announced in December.

To be precise, only a few of the new stores represent brand-new markets for Microsoft. Several are permanent replacements for earlier holiday pop-up stores, either on the same site or at another location within the same city.

In early December, Redmond announced that it would extend all of its pop-up store locations into 2013, and that some of them would transition into permanent, full retail stores – but it didn't say which ones.

Between Microsoft's statement on Boxing Day and the new announcement on Tuesday, we now know that at least seven pop-up stores will definitely be replaced with permanent outlets, and brand-new stores will be built in at least four cities.

Here's the full list of all the forthcoming store locations, with cities that did not previously have a Microsoft retail presence marked with an asterisk (*):

  • Beachwood, OH: Beachwood Place
  • Honolulu, HI: Ala Moana Center *
  • Miami, FL: Dadeland Mall
  • Natick, MA: Natick Mall
  • Portland, OR: Pioneer Place
  • Salt Lake City, UT: City Creek Center *
  • San Antonio, TX: The Shops at La Cantera
  • San Francisco, CA: Westfield San Francisco Centre
  • Schaumburg, IL: Woodfield Mall *
  • St. Louis, MO: St. Louis Galleria
  • Troy, MI: The Somerset Collection *

In keeping with its past practice, Microsoft is following Apple's lead as it expands into new markets. Each of the four new stores that aren't replacing existing pop-up stores will open in a shopping center that's already home to an Apple Store, as was the case with all but six of the 32 holiday pop-up stores.

In a blog post on Tuesday, Microsoft sales and marketing manager Jonathan Adashek said that grand-opening celebrations are planned for the Honolulu, Natick, Portland, Shaumberg, and Troy locations, with further details to be revealed in the coming weeks. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.