Feeds

Apple serves up 25 BEEELLIONTH iTunes download

340,000 years of 'Monkey Drums'

Choosing a cloud hosting partner with confidence

Apple's iTunes Music Store has served its 25 billionth download, and is now shuttling tunes to Macs, PCs, and iDevices at a average rate of 15,000 per minute.

"We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world," said Apple's internet software and services headman Eddy Cue when announcing this statistical tidbit.

The milestone tune, "Monkey Drums (Goksel Vancin Remix)" by Chase Buch, was downloaded by one Phillip Lüpke of Germany. His blind luck has earned Lüpke an iTunes gift card that will enable him to enlarge his music library to the tune of €10,000.

If that "Monkey Drums" remix, which runs seven minutes and 10 seconds, were to be considered an average song length, playing 25 billion songs in sequence would take over 340,000 years. Even if the average length of an iTunes download were the AM-radio preferred standard of three minutes, we're talking well over 140,000 years of, as Cue put it, "global sensations like Adele and Coldplay and new artists like The Lumineers."

When the iTunes Music Store launched on April 28, 2003, some observers doubted that music lovers would flock to it, seeing as how – despite the demise of such services as Napster – free downloads were still readily available to anyone with even rudimentary knowledge of peer-to-peer file-sharing.

Steve Jobs disagreed. "Consumers don't want to be treated like criminals and artists don't want their valuable work stolen," he said at the time. "The iTunes Music Store offers a groundbreaking solution for both."

Nearly 10 years and over 25 billion downloads later, it seems that Jobs was right. Would that current Apple CEO Tim Cook could lasso an equally healthy cash cow. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.