Feeds

Apple serves up 25 BEEELLIONTH iTunes download

340,000 years of 'Monkey Drums'

Designing a Defense for Mobile Applications

Apple's iTunes Music Store has served its 25 billionth download, and is now shuttling tunes to Macs, PCs, and iDevices at a average rate of 15,000 per minute.

"We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world," said Apple's internet software and services headman Eddy Cue when announcing this statistical tidbit.

The milestone tune, "Monkey Drums (Goksel Vancin Remix)" by Chase Buch, was downloaded by one Phillip Lüpke of Germany. His blind luck has earned Lüpke an iTunes gift card that will enable him to enlarge his music library to the tune of €10,000.

If that "Monkey Drums" remix, which runs seven minutes and 10 seconds, were to be considered an average song length, playing 25 billion songs in sequence would take over 340,000 years. Even if the average length of an iTunes download were the AM-radio preferred standard of three minutes, we're talking well over 140,000 years of, as Cue put it, "global sensations like Adele and Coldplay and new artists like The Lumineers."

When the iTunes Music Store launched on April 28, 2003, some observers doubted that music lovers would flock to it, seeing as how – despite the demise of such services as Napster – free downloads were still readily available to anyone with even rudimentary knowledge of peer-to-peer file-sharing.

Steve Jobs disagreed. "Consumers don't want to be treated like criminals and artists don't want their valuable work stolen," he said at the time. "The iTunes Music Store offers a groundbreaking solution for both."

Nearly 10 years and over 25 billion downloads later, it seems that Jobs was right. Would that current Apple CEO Tim Cook could lasso an equally healthy cash cow. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.