Feeds

Twitter spends $70m to juice your tweets, tell biz what you want - report

Said to have bought out social TV analytics upstart

High performance access to file storage

Twitter has reportedly spent big on acquiring social media analytics startup BlueFin Labs.

Twitter is shelling out $70m for the firm, reports All Things D. If it's true - we've asked Twitter, but it has yet to reply - it would overshadow the site's biggest buy to date: Tweetdeck, for $40m.

BlueFin Labs' speciality is "social TV analytics", which looks at how much TV shows are talked about on social media and what bits are discussed, offering both programme-makers and advertisers feedback on how people react to what they view.

The purchase shows Twitter is betting on analytics as a revenue stream as well as straight-out advertising.

Twitter reportedly expects to generate $1bn in revenue in 2013, almost all from advertising. The likely profits of the private company are unknown, but $70m is a significant investment.

The buy shows another key tech company poking around TV and its lucrative advertising market: Apple, Microsoft, Google are already making tentative moves into the sector.

Born out of MIT's Media Lab, BlueFin Labs' analytics tech was invented as part of a life-casting experiment, when scientists tried to work out how children learn to speak by recording all spoken interaction with a baby. The upstart is using "deep machine learning" to help its data-crunching robots understand the meaning of words in their semantic context. They now apply it to social media content to gauge reactions to TV shows.

The buy would put Twitter in competition with its former analytics research collaborator Nielsen. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.