Feeds

Samsung mocks Apple lawsuit in SuperBowl teaser ad

But who besides insiders will get the joke?

Combat fraud and increase customer satisfaction

Video Samsung has released a star-studded teaser video for its ad that will run during this Sunday's SuperBowl "El Plato Supremé", a clip that mocks patent and copyright litigation – and, by extension, its long-running adversary, Apple.

In the video, funnymen Bob Odenkirk, Seth Rogen, and Paul Rudd are seen discussing ad ideas for Samsung's upcoming ad for the National Football League's championship game.

Odenkirk, playing an ad exec reminiscent of his role as lawyer Saul Goodman in AMC's Breaking Bad, seeks ideas from Rogen and Rudd. Unfortunately, due to the NFL's draconian copyright protection of the term "SuperBowl", that word can't be used.

"We could get sued," Odenkirk explains, so the three end up calling the SuperBowl "El Plato Supremé", the San Francisco 49ers the "Fifty-minus-one-ers", and the Baltimore Ravens the "Black Birds".

While the teaser video never mentions Apple, its focus on the silliness of copyright protection will surely tickle those watchers who know of the ongoing tiff between Cupertino and the Korean consumer-electronics giant, one which has involved such equally risible bones of contention as "square icons with rounded corners."

But that message will sail far over the head of the average NFL fan, The Reg avers, although the video does burnish Samsung's image with a witty, underdog patina.

When Samsung does aim directly at Apple in its ads, it can be scathing. In November 2011, for example, it ran a TV ad in which it mocked Apple fanbois waiting in line for the iPhone 4S, only to be mesmerized by the Samsung smartphones fondled by a pair of überstylish youth.

That ad included a snippet of memorable dialog between two fanbois. When the first smugly sighed, "I could never get a Samsung. I'm creative," the second retorted, "Dude, you're a barista."

That dig was less subtle and more pointed than obscure copyright litigation references, but before we judge Samsung's jugular-aiming chops, we'll wait to see what they air during this Sunday's advertising-orgy-cum-football-game. ®

3 Big data security analytics techniques

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.