Feeds

Samsung mocks Apple lawsuit in SuperBowl teaser ad

But who besides insiders will get the joke?

The Power of One eBook: Top reasons to choose HP BladeSystem

Video Samsung has released a star-studded teaser video for its ad that will run during this Sunday's SuperBowl "El Plato Supremé", a clip that mocks patent and copyright litigation – and, by extension, its long-running adversary, Apple.

In the video, funnymen Bob Odenkirk, Seth Rogen, and Paul Rudd are seen discussing ad ideas for Samsung's upcoming ad for the National Football League's championship game.

Odenkirk, playing an ad exec reminiscent of his role as lawyer Saul Goodman in AMC's Breaking Bad, seeks ideas from Rogen and Rudd. Unfortunately, due to the NFL's draconian copyright protection of the term "SuperBowl", that word can't be used.

"We could get sued," Odenkirk explains, so the three end up calling the SuperBowl "El Plato Supremé", the San Francisco 49ers the "Fifty-minus-one-ers", and the Baltimore Ravens the "Black Birds".

While the teaser video never mentions Apple, its focus on the silliness of copyright protection will surely tickle those watchers who know of the ongoing tiff between Cupertino and the Korean consumer-electronics giant, one which has involved such equally risible bones of contention as "square icons with rounded corners."

But that message will sail far over the head of the average NFL fan, The Reg avers, although the video does burnish Samsung's image with a witty, underdog patina.

When Samsung does aim directly at Apple in its ads, it can be scathing. In November 2011, for example, it ran a TV ad in which it mocked Apple fanbois waiting in line for the iPhone 4S, only to be mesmerized by the Samsung smartphones fondled by a pair of überstylish youth.

That ad included a snippet of memorable dialog between two fanbois. When the first smugly sighed, "I could never get a Samsung. I'm creative," the second retorted, "Dude, you're a barista."

That dig was less subtle and more pointed than obscure copyright litigation references, but before we judge Samsung's jugular-aiming chops, we'll wait to see what they air during this Sunday's advertising-orgy-cum-football-game. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.